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GFMi as a Secondary Sales Tool JOE DAVILA

GFMi as a Secondary Sales Tool JOE DAVILA. F. Overview – GFMi as a Secondary Sales Tool. F. Overview – GFMi as a Secondary Sales Tool. F. How to organize a GFMi in your region. Quality assured 2 day interactive session New interactive 2 day workshop demands world class presenter skills

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GFMi as a Secondary Sales Tool JOE DAVILA

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  1. GFMi as a Secondary Sales ToolJOE DAVILA

  2. F. Overview – GFMi as a Secondary Sales Tool

  3. F. Overview – GFMi as a Secondary Sales Tool

  4. F. How to organize a GFMi in your region • Quality assured 2 day interactive session • New interactive 2 day workshop demands world class presenter skills • Presenter(s) must be trained to deliver GFMi at a GFMi BOOTCAMP • LMI plans to organize the next GFMi BOOTCAMP in USA in November 2009 • Currently, 4 people are ‘certified’ to deliver GFMi in USA – Joe, Kelli, Betsy and Don • To host a GFMi in your region book (a) certified presenter(s) • Recommend team teaching over the 2 days • Agents at GFMi - Frankfurt (November 2008) confirmed charging for the workshop • Pricing discussed at USD 499 per person + accommodation and evening meals

  5. F. Best Practise – GFMi as a Secondary Sales Tool • Objective •  Use GFMi to increase sales • Strategies • Create a GFMi value proposition for initial sales pitches • Use GFMi process to increase sales of secondary programs • Use GFMi a staff training tool • Actions: • Create GFMi elevator pitch (30 seconds or less ) for initial sales pitches • Engage and qualify GFMi participants for secondary programs sales • Enroll new staff to GFMi for induction

  6. F. Best Practise – GFMi as a Secondary Sales Tool • Timing: • Every prospect opportunity • Every GFMi workshop • Every time you recruit a new sales person or staff member • Target: • Club Owners/Managers/GFMs and new staff • Cost: • Zero • Revenue potential

  7. F. Best Practise – GFMi as a Secondary Sales Tool • Result: • We change the dynamic between owner and manager by elevating the role of GFM/GFD as professional • We increase licensee retention • We increase number of programs licensed • GFMi sets the perfect stage for prospecting • We’ve added another industry benchmark feature to the LM holster • We’ve created another revenue-generating event • We’ve learned thus far: • It’s still early stages • Just the mention of GFMi to licensees has already created a buzz • Leadership Framework is a great addition • Tremendous upsell opportunity exists with GFMi

  8. F. Worst Practise – GFMi as a Secondary Sales Tool • 9. 5 Things to Avoid… • Missing the opportunity to have BOTH Manager and Owner attend • Not having your area Business Development/Sales Consultant(s) and CC’s attend • Not setting targets for closed sales by end of GFMi for your Sales team • Not putting your own team through GFMi training • Not running GFMi workshops

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