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Your Blog; Readers & Search Engines

Dive into the world of blogging with essential tips on engaging readers, optimizing for search engines, and building credibility. Understand the importance of headlines, leads, and tags while maintaining respect and credibility in the digital landscape.

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Your Blog; Readers & Search Engines

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  1. Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013

  2. Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily

  3. Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?

  4. Analog, Too Good Old-Fashioned Journalism Matters!

  5. Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”

  6. Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation

  7. Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!

  8. Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers

  9. Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?

  10. Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect

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