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Qualmark New Zealand Limited

Qualmark New Zealand Limited. Backpacker conference 18 September 2009. Today. 5 reasons ..why Qualmark Customer vrs expert rating systems Future trends. 5 reasons. 1) Affordability 1-49 beds $470 +GST (It is right…. Geoff) 50-99 beds $695 + GST

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Qualmark New Zealand Limited

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  1. Qualmark New Zealand Limited Backpacker conference 18 September 2009

  2. Today • 5 reasons ..why Qualmark • Customer vrs expert rating systems • Future trends

  3. 5 reasons • 1) Affordability • 1-49 beds $470 +GST • (It is right…. Geoff) • 50-99 beds $695 + GST • You should save this with enviro actions that reduce costs • We offer monthly payment options • Should you have to pay more …BBH? • Is there value for money ?

  4. Growth 2002- 2009

  5. Coverage across all sectors

  6. 2) Visibility • Access to the brand of New Zealand • Part of 100% Pure Assurance promotion • Tourism NZ website www.NewZealand.com • Qualmark travel Guide featuring 2,000 accommodation, activity and transport businesses • Data feeds to travel sites/GPS providers • Visibility in i-sites (all Qualmark rated by end of 2009) • But do backpackers look for it……

  7. 100% Pure Assurance

  8. Other initiatives

  9. Around New Zealand

  10. 3) Credibility • Independent- not for profit organisation – crown entity • Manage 40 sets of criteria developed by industry • Criteria has 500 quality aspects including 120 min req for backpackers – facilities/service/safety/business practices • Membership requirement for ITOC full members/ DOC limited supply concessions/ TIA industry awards/ Ports of Tauranga in 2009/10 • But do backpackers care…

  11. Bay of Plenty • Bay of Plenty Tourism and Ports of Tauranga from November 2009 will only sell Qualmark rated businesses to cruise ship customers

  12. 4) Usability • Business report designed for a tourism business • Backpacker standards not hotel standards • Professional assessors visit 200 businesses every year • Focus on “improvement” discussion/ templates available • So will the backpacker notice…

  13. Going Green • August 2008 introduced Qualmark Green • All assessments include environmental management criteria • Acknowledgement for actions in energy efficiency, waste management, water conservation, conservation and community

  14. Green branding • www.environewzealand.co.nz (Air New Zealand website)

  15. 5) Sustainability • Responsible tourism … • Environmental credentials • Step by step approach…tools…templates...guide • Checklist (Environmental impacts) – action plan – list of initiatives – monitor & measure improvements • Delivers to the New Zealand image.. • Backpackers will increasingly look for this…

  16. Customer rating systems • Valuable important tool • Can be manipulated by competitors • Customers are not fools • Another piece of the puzzle • (location/price/availability….quality…environmental) • Qualmark – we rate it

  17. Future trends • Backpackers will travel and look for valuable experiences • “She’ll be right” or lets get it right • Telling the New Zealand story….telling it well • Using responsible tourism to be responsible

  18. The future

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