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Development Enterprise Enviromental Policy

GUIDE FOR COMERCIALIZING TYPICAL PRODUCTS wp2. Development Enterprise Enviromental Policy. GUIDE ´S OBJETIVES. Identifying agricultural local products from each partner Knowing about the products protected by the European regulations Knowing about the products protected by local brands

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Development Enterprise Enviromental Policy

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  1. GUIDE FOR COMERCIALIZING TYPICAL PRODUCTS wp2 Development Enterprise Enviromental Policy

  2. GUIDE ´S OBJETIVES • Identifying agricultural local products from each partner • Knowing about the products protected by the European regulations • Knowing about the products protected by local brands • Reflecting good practices for commercializing local products Development Enterprise Enviromental Policy

  3. INDEX Part 1. Typical agroffod productions in Europe: general placement Part 2. The agrofood products with the European brand (PDO, PGI, TSG) in the four country partner Part 3. Typical and traditional agrofood products without the European brand in the four country partner Part 4. Good practices for commercializing the typical and traditional agrofood products in the four country partner Development Enterprise Enviromental Policy

  4. PART 1. introducción • The European Union has standardized the control of agricultural local products which are different from wine, by the following systems: • Protected Designation of Origin (PDO) • Protected Geographical Indication (PGI) • Traditional Speciality Guaranteed (TSG) • These three systems are monitored by (CEE) regulations nº 2081/92 and (CEE) nº 2082/92 • Food safety control and trazabilidad, “from the field to the table” Part 1. Typicalagroffodproductions in Europe: general placement

  5. PART 2 AgrofoodproductswithanEuropeanbrand (PDO, PGI, TSG). Partners and total (Europe). Part 2. Theagrofoodproductswiththeeuropeanbrand (PDO, PGI, TSG) in thefour country partner

  6. PART 2 Number of productsby country arrangedaccordingtothekind. AlltheEuropeanbrands. Part 2. Theagrofoodproductswiththeeuropeanbrand (PDO, PGI, TSG) in thefour country partner

  7. PART 3. ITALY Italian local products are regulatedbytheMinistry of Agriculture. Number of agricultural local productsidentified: 4.333 products (July 2006). It has 10 categoriestoidentifytheproducts, and themostimportantones are: Natural ortransformed vegetable products, Fresh pasta and bakeryproducts, patisserie and confectionery , Cheesses and Fats (butter, margarine, olis). They are distributedalloverItaly, aboveallTuscany, Veneto and Piedmontregions. Italyisremarkableforthenumber of qualitybrandsthatregulateitsagricultural local products. Theyhaveseveralkinds: territorial brands, Umbrellabrands, Territorial marketing whit local products, Privatebrands, e-commerce, Institutionalpromotion y Public and privateprojects. Part 3. Typical and tradicional agrofoodproductswithouttheeuropeanbrand in thefour country partner

  8. PART 3. SPAIN Spanish local products are regulatedbytheAutonomouscommunities, so itisdifficulttoquantifythenumber of productsnationwide. Number of agricultural local productsidentified in jSierras Norte de Extremadura: 14 (January 2007). It has 8 categoriestodifferenciatetheproducts, and themostimportantones are: Eau-de-vie, fruitliquors and tinned vegetables. EachAutonomousCommunity has oneownqualitybrand. In Extremadura, “Extremadura brand” isused as a non-solepromotionwayforagricultural local products. Parte 3. Typical and tradicional agrofoodproductswithouttheeuropeanbrand in thefour country partner

  9. PART 3. GREECE In Greece, as theSpanish case, thereisnotanspecificregulationforagricultural local products. Theproducts are distributed in 10 categories, themostremarkable of themisfreshmilk, olives anwine. Greece has notgotitsownqualitybrands. Parte 3. Typical and tradicional agrofoodproductswithouttheeuropeanbrand in thefour country partner

  10. PARTE 3. SLOVAK Slovak local products are notregulated 38 isthenumber of productsidentifiedbytheSlovakpartner They are distributed in 5 categories, and itisremarkablethenumbare of dairyproducts and meat. In Slovakiathere are notownqualitybrands. Parte 3. Typical and tradicional agrofoodproductswithouttheeuropeanbrand in thefour country partner

  11. Part 4 Name: Traditionaljamfrom Jerte (Spain) Category: Natural ortransformed vegetable products Region: Valle del Jerte Decription of product and imagen: Thejam are elaborated in a traditionalway (55% of natural product and 45 % sugar). Mostusedproducts are forestfruits: blackberries, raspberries and strawberries . Presenceonthemarket: National Commercializingways : Owntradebythedistributionchannel of anotherenterprise, according a comercial agreement (BBPP) Part 4. Goodpracticesforcomercializingthetypical and traditionalagrofoodproducts in thefour country partner

  12. Part 4 Name: CACIORICOTTA CAPRINO DEL CILENTO Category: Cheeses Region: Campania (Italy) Decription of product and imagen: Cacioricotta is a typical cheese of the Cilento and VallodiDiano National Park. It is obtained with a mixture of goat’s and sheep’s milk and only with goat’s milk between June and August, due to the end of the sheep milking period. Presenceonthemarket: Regional Commercializingways: The promotion is entrusted essentially to the Campania region through the presence of specialized fairs outside the region and the direct organization of events on the territory. Part 4. Goodpracticesforcomercializingthetypical and traditionalagrofoodproducts in thefour country partner

  13. Part 4 Name: Greek caviar Category: Fish and seafood recipes and special breeding techniques Region: Ioannina (Greece) Decription of product and imagen: Breedingsturgeontoselltogreek, italian and germanfishermen. Presenceonthemarket: International Commercializingways : Through DELI, specialized in freshwaterfish. ItisanentitycreatedbyEpirus Development Company, the Fishermen's Cooperative, the Nissos Community and the Ioannina Municipality. Part 4. Goodpracticesforcomercializingthetypical and traditionalagrofoodproducts in thefour country partner

  14. Part 4 Name: Solvaknationalbrand ZNACKA KVALITY SK Region: Nationalbrandtorecognizeallnationalagrarianproducts Decription of brand: Producer has to be holder of certificate ISO and also has to respect rules of Good Agricultural Practice. Promotionways: Long term communication and promo campaign is organized to sufficiently and properly inform consumer on national brand “Značkakvality – SK” program and also on products which are labelled with this national brand. Part 4. Goodpracticesforcomercializingthetypical and traditionalagrofoodproducts in thefour country partner

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