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The Value of Presenting A Study of Performing Arts Presentation in Canada. Erin Benjamin and Frédéric Julien, CAPACOA Inga Petri, CMRP, Strategic Moves. CPAF / OPSAC Ottawa, May 30, 2013. Big Needs. Clarify relationship between presenter and communities. Pressures. Goals of p roject.

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the value of presenting a study of performing arts presentation in canada

The Value of PresentingA Study of Performing Arts Presentation in Canada

Erin Benjamin and Frédéric Julien, CAPACOAInga Petri, CMRP, Strategic Moves

CPAF / OPSAC

Ottawa, May 30, 2013

big needs
Big Needs
  • Clarify relationship between presenter and communities
goals of p roject
Goals of project
  • To identify, understand and communicate the value and benefits of performing arts presentation for Canadians.
  • To define and raise awareness of the role of the presenter in the arts ecosystem, in communities, in society with the next 20 years in mind.
  • To identify commonalities and differences among the diverse presenting field.
  • Trends in the sector.
amazing breadth of attendance
Amazing breadth of attendance

75% Canadians attended in 2011 + 11% ever attended

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

attendance includes broad socio economic groups
Attendance includes broad socio-economic groups

2 in 3 Canadians who

  • earn less than $40,000 or
  • do not have university education or
  • live in communities with a population under25,000

… attended in 2011.

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

canadians attend in many venues
Canadians attend in many venues

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

younger canadians attend more
Younger Canadians attend more

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

media based viewing augments live performance
Media-based viewing augments live performance

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

canadians recognize contributions to communities quality of life and well being

Cynthia Soudin and KoboTown.

Alianait Arts Festival, Iqaluit, Nunavut, 2009.

Photo:

Ed Maruyama

Canadians recognize contributions to communities, quality of life and well-being
canadians get both and
Canadians get: Both … And

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

individual benefits
Individual benefits

Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

language matters community benefits
Language matters: Community benefits

Source: Value of Presenting-Survey of the General Public and Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

presenters high effort in community development
Presenters: High effort in community development

Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

partnerships very important to presenters
Partnerships very important to presenters

Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

altruistic motivations
Altruistic motivations

Source: Value of Presenting - Presenters’ Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

societal benefits
Societalbenefits
  • Otherbenefitsidentified in the literature:
    • Health
    • Volunteering
    • Civic engagement
    • Better education outcomes
    • Social cohesion
    • Economic development
reframe demographics opportunity
Reframe: Demographics = opportunity

100

80

60

60 years

50 years

40 years

40

20

0

Average age: 26

Average age: 41

Average age: 45

New questions have to be considered, if 80+ year-olds are to be regular attendees.

New skills needed to reach and engage several generations at once.

Need to understand your own community demographically.

Source: Statistics Canada census

technology drives changes
Technology drives changes

4G LTE

2008

2011

2006

2010

2012

2005

2007

2003

2004

2001

1990s

1998

What will this capacity unlock in the performing arts?

implications for arts funders
Implications for arts funders
  • How might performance measurement shift, if public engagement and value to Canadians are at the forefront of considerations?
  • How are we able to support the multifaceted skills (IT, public engagement, others) needed in today’s performing arts sector?
  • How should the 21st century performing arts venue look like?
  • Is the webcast of a show a cultural service or a cultural good?
  • How do we see the role and purpose of arts organizations’ community-based partnerships?
  • How do we see our mandates – as arts funders or as arts organizations – shift or broaden to encompass the public benefits identified in this study and in other studies?
what s next for capacoa
What’s next for CAPACOA
  • Develop comprehensive database of presenters
  • Conference presentations
  • Tour the study
  • Explore new partnerships
  • Ensureongoingresearch
slide27
THANK YOU!

Erin Benjamin and Frédéric Julien, CAPACOAfrederic.julien@capacoa.ca613-562-3515Inga Petri, CMPR, Strategic Movesipetri@strategicmoves.ca613-558-8433www.CAPACOA.cawww.ValueOfPresenting.ca