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Value Creation Strategies: Analyzing Companies' Intangibles Post-Crisis

This research project delves into the evolving role of intangibles in companies amidst crises, focusing on WACC, EVA, MVA, and value creation. By examining human, relational, innovative, and structural capital, we aim to understand the impact of crises and identify drivers of EVA and MVA. Utilizing quasi-naturalistic observations and various methodologies, this study explores how companies quantify and leverage intangibles to thrive in turbulent times.

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Value Creation Strategies: Analyzing Companies' Intangibles Post-Crisis

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  1. Research DesignProject “The Changing Role of Companies’ Intangibles over the Crisis” Elena ShakinaAngel Barajas12.04.2013

  2. The Aim of the Discussion

  3. The Framework of our Study

  4. WACC – alternative costs of invested capital Research Framework:EVA concept

  5. Research Framework:MVA concept

  6. Research Framework:Value creation EVA & MVA

  7. “Production function” Research Framework: Specifying value creation process 1 2

  8. Research Framework: Specifying crisis impact Value creation process

  9. Research Framework:Value Drivers of EVA &MVA Human Capital Relational Capital Innovative Capital Structural Capital

  10. Quasi-naturalistic observations • Information is taken from companies annual reports, financial markets, rankings, information bureau, websites ResearchMethodology

  11. Methodology:how to measure Intangibles

  12. Methodology:proxy indicators

  13. Methodology:tools

  14. Methodology:econometric specification

  15. Research Questions

  16. Examples of the Hypotheses • have to based either on failure of theory or on contradiction faced in the empirical studies

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