case study urj eisner and crane lake alumni telethons n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Case Study: URJ Eisner and Crane Lake Alumni Telethons PowerPoint Presentation
Download Presentation
Case Study: URJ Eisner and Crane Lake Alumni Telethons

Loading in 2 Seconds...

play fullscreen
1 / 6

Case Study: URJ Eisner and Crane Lake Alumni Telethons - PowerPoint PPT Presentation


  • 110 Views
  • Uploaded on

Case Study: URJ Eisner and Crane Lake Alumni Telethons. Process. Set expectation – send save the date notice Engage support -- email all past givers to be a part of the calling; ask for annual gift

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Case Study: URJ Eisner and Crane Lake Alumni Telethons


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
process
Process
  • Set expectation – send save the date notice
  • Engage support -- email all past givers to be a part of the calling; ask for annual gift
  • Build teams – recruit captain who is then in charge of recruiting a team; train captains to train their teams
  • Create the right environment -- make the event fun; most people will find it

easier to call people they know or

can relate too

E. Leverage social media

keys to success
Keys To Success
  • People
  • Data
  • Credit Cards
  • Follow up
day of
Day Of
  • Scripts
  • Donor Sheets
  • Supplies
  • Live updates
    • Internal: motivates callers/competition
    • External: website, facebook, twitter – generates additional excitement
social media
Social Media
  • Before – generate a build up; send teasers; use for recruiting
  • During – streaming (think Jerry Lewis telethon); identify people to call; get donors to update their status
  • After – thank, thank, and thank again
follow up
Follow Up
  • Thank you letters to all volunteers
  • Thank you letters to each donor (credit card)
  • Thank you letter and pledge card to each prospect
  • Update database with notes and corrected info
  • Track pledge payments
  • Group notice with results
    • people want to know how much

they helped raise