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Bluetooth Technology: End-User Perspectives and Market Insights

Discover end-user perceptions of Bluetooth technology from 120 IT Network Managers interviewed in Europe, Asia, and US. Learn how large and medium-sized companies view Bluetooth in terms of awareness, security, flexibility, and convenience.

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Bluetooth Technology: End-User Perspectives and Market Insights

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  1. Bluetooth End-User Perceptions Jan ten Sythoff Wireless Program Manager

  2. Methodology • 120 IT Network Managers interviewed (6/01-7/01) • 40 interviews in each of Europe, Asia and US • 50-50 interview split between large (1000+) companies and medium-size (200-1000) by no. of employees • 25% of respondents had a WLAN installed

  3. Key Findings • Most respondents had heard of Bluetooth technology • Awareness was highest in Europe and lowest in US • Two thirds of respondents described Bluetooth as a Wireless LAN • Security is the biggest issue corporate end-users have with the technology. Cost is not a significant issue • Flexibility and Convenience and the key benefits of the technology

  4. Key content

  5. Who would benefit from this report • This report is of value to anyone involved with Bluetooth technology: • Product Managers • Developers • Resellers and Integrators • Brand Managers • Strategists • Consultants

  6. What to do next For more information Call +44 (0) 207 343 8341 or email Jan.Sythoff@frost.com

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