How do knowledge management and elearning contribute to learning organization
1 / 26

How do Knowledge Management and eLearning contribute to Learning Organization? - PowerPoint PPT Presentation

  • Uploaded on

How do Knowledge Management and eLearning contribute to Learning Organization?. Erman Yükseltürk Middle East Technical University Fethi Ahmet Inan The University of Memphis Eric D. Marvin Freed-Hardeman University

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about ' How do Knowledge Management and eLearning contribute to Learning Organization?' - uriah-farmer

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
How do knowledge management and elearning contribute to learning organization

How do Knowledge Management and eLearning contribute to Learning Organization?

Erman Yükseltürk

Middle East Technical University

Fethi Ahmet Inan

The University of Memphis

Eric D. Marvin

Freed-Hardeman University

E-Learn 2004 -- Washington, DC, USA Nov. 1-5, 2004

Learning organization
Learning Organization Learning Organization?

  • “Organization where people continually expand their capacity to create the result they trully desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning how learn together” (Senge, 1990)

Learning organization1
Learning Organization Learning Organization?

  • Strategies and initiatives for improving organizational effectiveness through emphases on developing the capabilities, capacities and qualities of the staff, and on approaches based on behaviors and attitudes, as well as skills, enhancement” (Pettinger, 2002)

  • Learning organization can mean an organization which learns and/or an organization which encourages learning in its people. It should mean both” (Robin, 1998)

Structure of learning organization
Structure of Learning organization Learning Organization?

* Adapted from Guthrie(1996)

Five disciplines
Five Disciplines Learning Organization?

Senge’s (1990) describe five disciplines that enable a company to become a learning organization

  • Mental modeling

  • Shared vision

  • Personal mastery

  • Team learning

  • System thinking

Why a learning organization
Why a Learning Organization Learning Organization?

  • Resource based perspective: Better respond the environment by dynamic changes. Keeping up-to-date.

  • Knowledge based perspective: Develop organizational memory particularly firm-specific knowledge (tacit knowledge).

  • Importance of systems thinking: Better way to see wholes and relationships between the task components.

    (Reigeluth, Pershing, & Park, 1998)

Knowledge management km
Knowledge Management (KM) Learning Organization?

  • Data: Factual information (measurements or statistics)

  • Information: Meaningful form of data

  • Knowledge: Understanding and/or using of information

  • Knowledge management: A process of creating, capturing, and using knowledge to enhance organizational performance (Stacey, 2000)

Knowledge transformation process
Knowledge Transformation Process Learning Organization?

* Adapted from Nonaka and Konno (1998)

eLearning Learning Organization?

  • “The use of technologies to create, distribute and deliver valuable data, information, learning and knowledge to improve on-the-job and organizational performance and individual development” (Dublin,2004)

  • Elearning means the use of new multimedia technologies and the internet to improve the quality of learning” (European Communities, 2004)

Elearning plays role
eLearning Plays Role Learning Organization?

  • Acclimate to new job roles

  • Work with a new product

  • Adapt to a new corporate culture

  • Work on a new project

  • Learn a new bussiness project

(IDC, 2001)

Growth in elearning
Growth in eLearning Learning Organization?

(Gaither, 2004;IDC, 2001)

Elearning growth drivers
eLearning Growth Drivers Learning Organization?

Demand-Side Drivers

  • Greater Internet usage and ecommerce

  • Demand and Needs for continuous education

  • Need for flexible learning options

  • Economic turbulence and competition

  • Supply-Side Drivers

    • Technology advances

    • Improved quality and offerings

    • Cost saving

    • Convenience time and place

    • Effective training content


(IDC, 2001)

Comparison elearning and traditional classroom
Comparison eLearning and traditional classroom Learning Organization?

(PrimeLearning, 2001)

Shift from instructor led training to elearning
Shift from Instructor-Led Training to eLearning Learning Organization?

(IDC, 2001)

Conditions for success
Conditions for success Learning Organization?

  • Internal Marketing

    • Employees respond better to e-learning when it is promoted well in advance, and they feel prepared.

  • Support

    • Employees value and respond to e-learning when they feel they have the necessary technical, subject matter, and managerial support.

  • Incentives

    • Employees respond to e-learning when they can clearly see the value of what they will learn.

(ASTD, 2001)

Case ibm basic blue
Case: IBM Basic Blue Learning Organization?

  • Challenge:

    • Train managers scattered around the world

    • (IBM has more than 30,000 managers in more than 50 countries).

(Lewis & Orton, 2000)

Ibm basic blue for managers
IBM Basic Blue for Managers Learning Organization?

  • Survey:

    • Preference for classroom based learning over online learning

  • Interview:

    • Online: Cognitive based development

    • Classroom: Behavioral skills

  • Decision:

    • Hybrid model

Case ibm basic blue1
Case: IBM Basic Blue Learning Organization?

  • Conditions for learner acceptance

    • Relative advantage

    • Compatibility

    • Complexity

    • Trialability

    • Observability (Rogers, 1995)

Case ibm basic blue2
Case: IBM Basic Blue Learning Organization?

  • Advantage:

    • Concise and practical content

    • Easy and Instant access

    • Allow more higher order classroom discussion (experiential learning, case studies)

  • Compatibility

    • Standard interface (Just content change)

    • Apply same language (Terminology) and practices

Case ibm basic blue3
Case: IBM Basic Blue Learning Organization?

  • Simplicity

    • Formative evaluation on usability and navigations

    • No plug-ins

    • Modular content chunking

  • Trialability

    • Allow free access with no personal tracking (Safe and comfortable)

Case ibm basic blue4
Case: IBM Basic Blue Learning Organization?

  • Observability

    • Initial focus on everyday practical skills

    • Reflection on learner their own learning (increase awareness)

Case ibm basic blue5
Case: IBM Basic Blue Learning Organization?

  • Strategies used:

    • Community of practice (workshops)

    • Online communication & collaboration

    • Simple web design with allowing self-pacing

    • Interactivity (simulations & learning-by-doing)

    • eMentoring

    • Online self-assessments and feedback

Case ibm basic blue6
Case: IBM Basic Blue Learning Organization?

  • Results:

    • More than 4,000 managers have completed the training

    • Basic Blue won a 2000 American Society for Training & Development "Citation" Award

    • The program is expected to save IBM more than $16 million in 2000

(Jeurissen, 2004)

Conclusions Learning Organization?

  • eLearning can:

    • Build individual and team potential

    • Harness experience

  • Only eLearning can not create learning organization but constitute it most essential part

Questions and suggestions
Questions and suggestions Learning Organization?

  • ?/?

Recommendation for elearning development
Recommendation for eLearning Development Learning Organization?

  • Define learning philosophy

  • Consider individual needs

  • Train the trainer

  • Consider pedagogy/andragogy

  • Develop interactivity strategies

  • Evaluate to improve

  • Meet the standards

(European Communities, 2004)