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Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc .

Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc. Definition of Crisis Management.

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Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc .

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  1. Presented by Tadd Sutton Vice President/Client Services Brewer Direct, Inc.

  2. Definition of Crisis Management The effort taken by a mission to communicate with the public and stakeholders/donors when an unexpected event occurs that could have a negative impact on the Mission’s reputation, finances, or public safety.

  3. Your Reputation Is Everything!

  4. BEST PRACTICE #1

  5. BEST PRACTICE #2

  6. A crisis plan is a detailed document that provides management with a "general" methodology to handle "general" crises.

  7. BEST PRACTICE #3 Build Your Team

  8. BEST PRACTICE #4 Manage Your Messages

  9. BEST PRACTICE #5 Engage Social Media

  10. 5 BEST PRACTICES • Submit it to God • Develop a written plan • Build your crisis management team • Include social media in your plan • Manage your key messages • Always remember: • "When you hear the thunder, it is too late to build the ark."

  11. Conclusion: “The Will to Prepare is More Important than the Will to Win.”

  12. Tadd Sutton Brewer Direct, Inc. Vice President/Client Services www.brewerdirect.com o. (626)359-1005 c. (213)247-9453

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