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Navigating the 'New Atheists' Movement: Impact on Society and Media Landscape

Explore the advocacy and public relations strategies of the 'New Atheists' movement, analyzing its impact on religion and human life. Discover the rise of celebrity atheists, atheist content across various media platforms, and the social environment affected by secularist and religious attitudes.

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Navigating the 'New Atheists' Movement: Impact on Society and Media Landscape

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  1. The ‘New Atheists’: Advocacy and public relations Andrew Dellis Post-doctoral Research Fellow, Brain and Behaviour Initiative University of Cape Town. Honorary Research Associate Department of Economics, University of Cape Town

  2. The ‘New Atheists’ 1. What is going on here? 2. Should we care about public relations?

  3. Religion “I am trying to call attention to the elephant in the room that everybody is too polite - or too devout - to notice: religion, and specifically the devaluing effect that religion has on human life” (Dawkins, 2001).

  4. What impact & how? Content + X = • The rise of celebrity atheists • The rise of atheist websites, blogs, podcasts, videos, forum posts, book tours, talk-show content, sit-coms, films, celebrity outings, publicised debates, ad campaigns, blasphemy challenges, conferences, conventions, etc. • The secularist and religious backlash X = Social environment

  5. It’s about the dinner table!

  6. Student ecology! 1. Guerilla response 2. Fun and ‘good without a god’

  7. Threat based Muslim ecology! 1. Support the troops! 2. Irreverence ? 3. Shaming 4. Support Muslim women

  8. Christian flock ecology! 1. Direct challenge 2. The flock? 3. Improved content

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