ADVOCACY BRIEFING - PowerPoint PPT Presentation

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ADVOCACY BRIEFING

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  1. ADVOCACY BRIEFING

  2. Advocacy Briefing • Nature of Persuasion • Methods of Organization • Building the Persuasive Brief

  3. Nature of Persuasion • Persuasion is… • Communication that influences and changes the beliefs, feelings or behavior of a listener • Three reasons to persuade • Convince • Stimulate • Motivate

  4. Nature of Persuasion • Briefing to convince • Alter the beliefs and judgments Examples Prosecuting attorney tries to convince jurors a defendant is guilty. President of CGOC convincing club manager to extend the hours of the club.

  5. Nature of Persuasion • Briefing to stimulate • Speaker reinforces and intensifies beliefs or feelings of listeners Examples Coach gives the football team a pep talk to generate enthusiasm and winning spirit. A political leader makes a Veterans’ Day speech to rekindle patriotic feelings.

  6. Nature of Persuasion • Briefing to motivate • Inspires the audience to act Examples Highly effective TV commercials. Candidate asking for votes. Project officer for the CFC campaign encourages participation in fund raiser.

  7. Nature of Persuasion • Selecting a Topic • Key to success • Degree of commitment to issue • Ability to select appropriate supporting material • Ability to organize and deliver your briefing

  8. Nature of Persuasion • Proposition statement • Acts as focal point for your arguments • Write a sentence you can provide a solution with support material

  9. Nature of Persuasion Examples 1. The military must play a bigger role in U.S. drug interdiction efforts. 2. The military must not play a bigger role in U.S. drug interdiction efforts.

  10. Nature of Persuasion The military must play a bigger role in U.S. drug interdiction efforts. • Pros: Decreases crime, drug-related health problems, and indirect cost to the nation • Cons: Undermines our constitutional liberties and detracts from military training

  11. Methods of Organization • Military style briefing • Most common patterns • Reason • Problem Solution • Pro/Con or Con/Pro • Pro/Con (plus 1)

  12. Methods of Organization • Reason – clear and straightforward • The military must play a bigger role in U.S. drug interdiction efforts. • Reason 1: Decreases crime • Reason 2: Decreases drug-related health problems • Reason 3: Decreases indirect cost to the nation

  13. Methods of Organization • Problem Solution – often used for proposition of policy • The government must use the military to combat the serious illegal drug problem in the U.S. • Problem: The illegal drug problem in the U.S. is the most pressing national issue today • Alternative Solutions: 1. Law enforcement 2. Social programs 3. Military intervention • Selected Solution: Military intervention

  14. Methods of Organization • Pro/Con – state both sides of the issue evenly • The military must play a bigger role in U.S. drug interdiction efforts. • Pros: Decreases crime and drug-related health problems • Cons: Undermines our constitutional liberties and detracts from military training

  15. Methods of Organization • Pro/Con (plus 1) – state both sides of the issue evenly, followed up with additional support for the pro The military must play a bigger role in U.S. drug interdiction efforts. Pros: Decreases crime and drug-related health problems Cons: Undermines our constitutional liberties and detracts from military training Plus 1: Reduces indirect cost to the nation and slows the denigration of our social structure

  16. Building the Persuasive Brief • Choose a topic with two sides • Analyze and examine your audience • Explore topics from current events • Provide new insights into familiar topics

  17. Building the Persuasive Brief • Conduct research • Library sources, testimonies statistics and examples • Be willing to change or modify topic

  18. Building the Persuasive Brief • Phrase a clear proposition • Develop sound arguments • Use coherent organization • In General • Avoid “I think” or “in my opinion” • Stress research sources to build credibility

  19. Building the Persuasive Brief • Construct a well-developed introduction • Get attention • Present the proposition statement • Develop a forceful conclusion • Reemphasize proposition statement • Use a challenge to stimulate thought • Ask listeners to change their minds

  20. Building the Persuasive Brief • Build an effective delivery • Eye contact • Use gestures to emphasize arguments • Facial expressions and voice to express emotions • Practice, Practice, Practice

  21. Summary • Nature of Persuasion • Methods of Organization • Building the Persuasive Brief