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Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses PowerPoint Presentation
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Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses
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  1. Experience and Expectations of Private Organisation in Marketing and Promotion of Pulses

  2. Rallis role in improving pulses productivity

  3. Opportunities for Interventions Improve productivity and farmer economics in pulses Good agricultural practices for improving production Fair crop economics and farmer netbacks 3

  4. Productivity Improvement Initiative Dec - 2009 Pudukkottai Tamilnadu 2011-12 Maharashtra Karnataka 2012-13 Madhya Pradesh Project Initiated Schedule Trainings/ Meetings/ Demo/ Field Days / Prerna PoP Soil Test/ Seeds/ Sowing Method/ FertReco/ Crop Protection/ Irrigation/ Harvesting Method Financial Help SBI & HDFC Certified Seeds Line Sowing Spacing Seedlings Inter Cropping Crop Rotation 4

  5. Connect to farmers Yield Improvement 10% to 40% Tamilnadu Villages/Farmers 200/ 25000 Madhya Pradesh Villages/Farmers 100/ 25000 Maharashtra Villages/Farmers 402/ 50000 Karnataka Villages/Farmers 300/ 50000 Cumulatively over 5 years ~ 10 lakh farmers to be benefitted

  6. Working on a PPP Model Research Station Breeder Seeds State Agricultural Univ. Best Practices Dept of Agriculture Details of Working Areas Seed Production Module Formation of Farmer Groups Extension of PoP to Farmers/ Field Work Bring in Products & Services based on PoPs Banking Services to Farmers for Payments and Loans Information for access Buy back from farmers TN, MH, KA & MP Govt. Agri Dept TATA RALLIS

  7. Major Learnings

  8. Learning in each stage Farm to Fork Assured Realizations Quality Seeds Processing Provide Information Price Transparency Direct to Market Access to latest technology Logistics Support Adoption of technology Storage & Handling Pre harvest Post harvest How can organized private sector play a role?- Link up with existing business offerings and bring in other partners to fill gaps

  9. Rallis actions

  10. Procurement – Rallis Experience • No deduction from farmers – Sample, Electronic Weighment • Transparent price system, Quality based price, Scientific method for quality check • Simple calculation system of price to farmers, Calculation on quality parameters & Immediate payment • Benefit of 5 to 6% to farmers

  11. Expectations

  12. Expectations Support in infrastructure to facilitate grading of pulses resulting in better quality / price realization Government support in harmonizing licenses across India Removal of stock caps Storing & Processing hubs for organized players Farmers/ Consumer awareness program Pricing Incentive for farmers participating in PPP Project