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Marketing and promotion in Slovakia

Students from 2S, 3P, 3S and 3C of United School in Martin, Slovakia Corrected by Ing. Alena Tóthová Mgr. Maria Sobčáková Ing Zuzana Christozova Project CEECONOMY. Marketing and promotion in Slovakia. Marketing.

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Marketing and promotion in Slovakia

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  1. Studentsfrom 2S, 3P, 3S and 3C ofUnitedSchool in Martin, Slovakia Corrected by Ing. Alena Tóthová Mgr. Maria Sobčáková Ing Zuzana Christozova Project CEECONOMY Marketing and promotionin Slovakia

  2. Marketing • istheidentification, providing and precondition or influenceofdemandforgoods and services. Marketing depends on advertisment and market. • istradepolitics and productionpoliticscomingoutofthemarketrequirementsfocused on achievementofthe maximum economiceffect in marketrelations • is one of the premier components of Business Management

  3. Marketing • is used to create the customer • to keep the customer • to satisfy the customer

  4. Marketing orientations • Productorientation • Salesorientation • Productionorientation • Customerorientation

  5. Marketing mix • Product • Price • Place (or distribution) • Promotion

  6. Promotion and itscomponents • advertising(billboards, Tvcommercials, leaflets, printingmedia, advertising on the Internet • sales promotion, including promotional (sales, samples) • publicrelations(sponsorship, charity events, cultural and sporteventssupport) • personal selling(Oriflame, Avon, insuranceproductsselling, Zepter, etc.)

  7. TV COMMERCIALS • Shampoo • Nokia • iPod • Allianz Slovenská poisťovňa, a.s. • A trip to London

  8. Advertising on the Internet • Shampoo • Nokia • iPod • Allianz Slovenská poisťovňa, a.s. • A trip to London

  9. A trip to London Londonfrom A to Z • http://www.lastminute.sk/Velka-Britania/Londyn/Dovolenka/ • programme : • day 1 – leaving Slovakia ,crossingGermany, Belgium • day 2 – earlymorningjourneyfromCalais to Dover, landing in Britain, arriving in London. London – sightseeingtour,thenguided city tours : Tower, TowerBridge, HMS Belfast, Shakespear ´s place • 15.10. 4 days; Transport: Bus128 € (3 856,13 Sk) LastMinute • 29.12. 4 days ; Transport: Bus139 € (4 187,51 Sk) • 29.12. 4 days ; Transport: Bus139 € (4 187,51 Sk) • theprices do notincludemeals

  10. Billboard

  11. Personalselling • the most expensivewayofselling • veryimportantisthecloserelationwithcustomers • Oriflame, Avon, insuranceproductsselling, Zepter,etc.

  12. Public relations Charity eventsof AVON

  13. THANKS FOR YOUR ATTENTION 

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