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The Business Value Acceleration ™ Model Optimizing the business plan through marketing due diligence. “.
Optimizing the business plan through marketing due diligence
WE KNOW OUR COMPANY, PRODUCTS AND CULTURE, AC&P PROVIDES THE OBJECTIVITY AND MARKET PERSPECTIVE THAT HELPS US POSITION THAT TO THE OUTSIDE WORLD. IT’S A COLLABORATIVE AND COMPLEMENTARY RELATIONSHIP… AND IT WORKS!
Johnny Boan| Vice President, Marketing | KEMET Electronics Corporation
– on an accelerated time frame.
When we sold to Marconi, we received a higher valuation due to their assessment that FORE was seen as a premium Telecom brand. Athorn, Clark had a lot to do with building that brand recognition.
Tom Gill | Chief Executive Officer | FORE Systems
Understand market dynamics and performance
Identify purchase criteria
Create platform to reach goals
Market-Facing Value Articulation
Lay the foundation for the brand
Prioritize the target audience(s)
Establish success criteria
Draw the business communication strategic map
Execute sales support program
AC&P IS REALLY GOOD AT BUILDING A BRAND THAT BECOMES A LEVERAGIBLE CORPORATE ASSET.
Pam Mallette| Vice President, Marketing | Ericsson
WE ORGINALLY HIRED ATHORN, CLARK TO HELP US WITH A NEW CONSUMER ADVERTISING CAMPAIGN. THEY WENT BEYOND THAT TO DEVELOPING A NEW BRAND FOR THE ENTIRE ASSOCIATION.
Chris Vranas| Executive Director | American Association of Orthodontists
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Donated Orthodontic Services is the charitable arm of the American Association of Orthodontists. It matches people who otherwise couldn’t afford orthodontic treatment with registered doctors willing to provide the total service for free.
THESE GUYS BEGAN WITH US WHEN WE WERE JUST AN IDEA AND AS SUCH, WERE INTEGRAL TO THE REALIZATION OF THE COMPANY’S BUSINESS PLAN FOR GROWTH THROUGH STRATEGIC ACQUISITION. AS OUR CHIEF MARKETING OFFICER, THEY HELPED US BUILD GOG INTO A $120 MILLION DOLLAR FIRM IN 5 YEARS, FAR EXCEEDING THE ORIGINAL TARGET.
Dr. Harvey Schiller | Chairman and CEO | GlobalOptions Group