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Kohl’s Cares for Kids Hospital Partner Quarterly Update

Kohl’s Cares for Kids Hospital Partner Quarterly Update. June 27, 2006. expect great things. transformationnation.com. Quarterly Update Agenda. Welcome Patricia Ramirez Proposal Process Donation Announcement Events Back-to-School Merchandise Program PR Efforts

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Kohl’s Cares for Kids Hospital Partner Quarterly Update

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  1. Kohl’s Cares for KidsHospital Partner Quarterly Update June 27, 2006 expect great things transformationnation.com

  2. Quarterly Update Agenda Welcome Patricia Ramirez Proposal Process Donation Announcement Events Back-to-School Merchandise Program PR Efforts Education Update Next Web Cast / Call expect great things transformationnation.com

  3. KCK Contacts Patricia Ramirez: Senior Coordinator KCK / Community Relations Contact Information: • Phone: 262-703-7351 • Fax: 262-703-2282 • Email patricia.ramirez@kohls.com • Role: Liaison for proposals, events, collateral approvals, etc.

  4. Hospital Proposal Process Process Update: Patricia Ramirez, Sr. Coordinator KCK/Community Relations • Status Update • Process: • Evaluation / Review Stage • Approval • Donation announcement event form (submit by July 1) • Donation (grant check) to be sent to hospitals after receipt of event form • Host event prior to September 1

  5. Hospital Proposal Process Donation Announcement Events: Julie Lando, PR Coordinator • Updated Event and Event Evaluation forms located on Partner Web Site (Kohl’s contact information updated) • Email both forms to Molly, Patricia and Julie Lando • Mail copies of media, etc. to Molly • Coverage sent within four weeks of event • Event synopsis two-three sentences • What is “media worthy” events

  6. KCK Merchandise Program Tara Geiter, KCK Specialist Kohl’s Cares for Kids Mission: To enhance health and educational opportunities for children in our communities. BTS Merchandise Program: • Featuring “Animal Planet” Books & Plush • In-Store Set Up: Thursday, July 6 (through October 2) • Artwork Available Online • Set of merchandise to partners: around July 4 holiday

  7. KCK Merchandise Program Summer Product: Animal Planet exclusives Hardcover Storybooks, 10x10” Tiger, Zebra, Giraffe and Elephant Plush

  8. KCK Merchandise Program Public Relations - National Initiatives: Julie Lando, PR Coordinator Partnership with Animal Planet & Meredith • Magazine Book Review Editorials (Child & Parents) • Meredith TV markets (14 stations) promotions • National print publicity campaign (Top 100 markets) • BHG.com blast email • Animal Planet e-newsletter • Jeff Corwin visit (Milwaukee)

  9. KCK Merchandise Program Public Relations - Local Initiatives: • Summer overview • Goals and pitch angles for BTS • Weekly Follow Up • Survey Monkey Link • Available July 5 on Hospital Partner Web Site: • BTS talking points • BTS press release templates (local and national)

  10. KCK Education Program Update: Gail Freeborn, Assistant Manager KCK/Community Relations • Research Partner • Status • Timeline • Announcement late fall • Rollout school year 2007 / 2008

  11. Miscellaneous • Event Collateral Forms • Julia Haas, Promotions Coordn. • Form available online • Hospital Partner Web Site • Link: http://www.kohlscorporation.com/communityrelations/hospital/index.htm • Password: kck2005

  12. Next Update • Next Web Cast / Call • Tuesday, September 26 at 11:00 a.m. • Summit: • Tentatively October 26-27, 2006 • Milwaukee, WI • (Do not book flights just yet!)

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