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League/LSC Quarterly IIA Update. Wednesday April 16th, 2014. Today’s agenda. Credit Union Participation IIA Stats Partner Updates TurboTax GM Credit Union Auto Club Sprint ADT Program Updates Client Services Partner Center IIA v2 Wrap-Up and Questions. Program Updates.

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league lsc quarterly iia update

League/LSCQuarterly IIA Update

Wednesday April 16th, 2014

today s agenda
Today’s agenda

Credit Union Participation

IIA Stats

Partner Updates

TurboTax

GM

Credit Union Auto Club

Sprint

ADT

Program Updates

Client Services

Partner Center

IIA v2

Wrap-Up and Questions

credit union participation
Credit Union Participation

Over 3,500 credit unions support one or more IIA programs!

Credit Unions

Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

iia stats
IIA Stats

Credit Unions

Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

ty13 program
TY13 Program
  • Tax season has come to a close
  • As of 4/15/14 215,015 credit union members used the TurboTax credit union member discount to complete their taxes
    • 9% increase over last season
      • Goal was 15% growth
    • 17,621 additional federal units purchased over TY12
  • 167 new credit unions enrolled in the TurboTax program this season
turbotax post season
TurboTax Post Season
  • Survey will be sent to all credit unions
  • Client Managers will be working with the Top 100 credit unions to analyze their results from the tax season and their marketing initiatives and start planning for next season
  • Select credit unions will receive post-season visits to recap their performance against other cus and Intuit as a whole, as well as review what worked and what didn’t to strategize for next season
credit union vpp performance
Credit Union VPP Performance

Sales by Model

Top Sellers

Credit Union 83.6%

Conquest

SOURCE: Everest owner database

gm premium highlights
GM Premium Highlights
  • 505 Premium credit union enrollments
    • 121 since September instant loan lead launch!
  • Over 28% year over year GM sales increase since loan lead launch!
  • Premium CUs sales as a percent of members over 25% better than Standard CUs
  • Reminder: Standard level is no longer offered
gm marketing requirements
GM Marketing Requirements
  • Web Banner and Newsletter audits currently being audited for all Premium enrolled credit unions
  • NBC’s will share results with League partners
  • Leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements
new look for gm microsite
New Look for GM Microsite

Members create an account

Same URL: www.mygmdiscount.com

Members generate their authorization number

Credit union loan link

loan link
Loan Link
  • Credit unions can now easily provide their loan link to IIA!
    • Provides easy access to your loan app or loan page
    • Drive more auto loans to your credit union
  • Use your scorecard to provide your loan link
league support
League Support
  • Enroll or upgrade credit unions to the Premium level
  • Ensure credit unions are marketing the program per their agreement
  • Encourage credit unions to provide a loan link through Scorecard
  • Encourage credit unions to update roster of individuals designated to receive instant loan leads
auto club highlights
Auto Club Highlights

Program growth accelerating!

  • 304 credit union enrollments
    • 50 credits unions enrolled in 2014!
  • 10+ credit unions have used or are using Credit Union Auto Club in support of promotional activity
  • Over 1,500 member enrollments PTD
    • Over 1,200 member enrollments in 2014
aaa news
AAA News

AAA is now a competing bank in 11 Midwest states

auto club marketing requirements
Auto Club Marketing Requirements
  • Web Banner and Newsletter audits currently being audited for all Auto Club enrolled credit unions
  • NBC’s will share results with League partners
  • Participating leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements
    • Drive higher marketing reimbursements for your league!
enhance promotions with discounted pricing
Enhance Promotions with Discounted Pricing
  • Go to the Credit Union Auto Club Promotional Membership Enrollment portal

As credit unions plan their next promotion or 2014 marketing plan, make sure they include Credit Union Auto Club discounted memberships to help drive results. 

  • Auto Loans
  • Membership drives
  • Employee incentives
league support1
League Support
  • Enroll credit unions in Credit Union Auto Club
  • Ensure credit unions are marketing the program per their agreement
  • Leagues not enrolled should strongly consider enrolling and earn marketing reimbursements
2013 2014 contract year
2013-2014 Contract Year

Stats

  • 1,908 Credit Unions
  • 83% (1,582) are currently considered “Active”
  • 17% (326) are currently considered “Inactive”

Credit Union Minimum Marketing Requirements – October 1 – September 30

  • Promote Sprint service exclusively
  • Include a quarterly statement insert at least once per Contract Year
  • Continuously display Sprint lobby materials
  • Publish approved newsletter articles at least two (2) times per Contract Year
  • Display approved Sprint banner and link on credit union website

Audits

 Web Ad & Link  Newsletters Articles

Proof of newsletter articles can be viewed in multiple ways: Web posting (link), email, fax or mail.

The reason we send monthly reports to the leagues/LSCs is to give you the opportunity to communicate the information with your credit unions and update our team as needed.

sprint marketing exceptions
Sprint Marketing Exceptions

Exceptions

Exceptions are made on an individual basis and are evaluated each Contract Year. Exceptions are made when a credit union is not able to fulfill a minimum marketing requirement because they do not produce that type of medium. NOT simply because they did not want to do it or they forgot.

Marketing Exception Considerations

  • Does the credit union produce Newsletters either paper or electronic? Monthly? Quarterly?
  • Is the credit union willing to do additional inserts? Quarterly? Monthly?
  • Does the credit union distribute email blasts? What % of their membership does it hit?
  • Does the credit union do statement messaging?
  • Does the credit union do social media (Facebook, Twitter)? What % of their membership follows?
  • Web banner/link placed on your home page?
  • Are there additional marketing tactics that the credit union uses?
sponsorships events
Sponsorships & Events

Sprint and CU Solutions Group do not do contribute funding for events.

If your organization would like to highlight Sprint at any event as a partner, we highly encourage leagues/LSCs to utilize some of the Marketing Reimbursements earned through the program for such events. Doing so, continues to keep Sprint in your members’ eyes.

sprint promotions
Sprint Promotions

www.LoveMyCreditUnion.org/Limited-Time-Offers-904.html

Sprint continues to offer a number of promotions. Please visit LMCU for all of the most up-to-date information.

adt credit union member offer
ADT – Credit Union Member Offer
  • The newest product in the IIA program
  • ADT is America’s #1 home security provider
  • Credit union member offer includes
    • Free ADT monitored home security systems ($850 value)
  • Exclusive bonus offer (additional $425 value)
  • 30 Michigan credit unions have enrolled in the program
  • We will be reviewing the results of the pilot program in Michigan at the end of April and assessing the potential of a national launch
slide32

Client Services

CREDIT UNION

Frequently AskedQuestions

For assistance, please contact Client Services:

866.348.2887

ClientSupport@cusolutionsgroup.com

partner center update
Partner Center Update
  • Latest Updates:
    • Enroll and Upgrade for any IIA program from the Scorecard
  • Partner Center Redesign:
    • Easier to Navigate
    • More User Friendly
    • Planned release in 2014
    • Partner Center recommendations can be emailed to ClientSupport@cusolutionsgroup.com
invest in america v2
Invest in America v2

Exciting directives to grow the program:

  • Focus #1: Rebrand
    • Change name to Love My Credit Union Rewards – resonates more with members
    • Focuses on credit union brand, not specific to American ownership
    • Allows for branching out to more partners
  • Focus #2: Align by category
    • Strengthens value proposition for driving new member acquisition, loan growth, retention
    • Category approach will increase opportunities for partners to get repeatable impressions with members
  • Focus #3: Cohesive Marketing Plans
    • Provides credit unions a more cohesive way to promote the program as a complete rewards program and comprehensive benefit to members
    • Provides credit unions the ability to market the program and partners through the year without switching between partners and shifting messages
  • Focus #4: Single Enrollment Form
    • Credit unions will be able to enroll in all programs on one form vs. separate forms for each program
    • Adoption of all programs is easier
mark your calendars

Upcoming League Update Webinars

Wednesday July 16th 2014 - 3pm EDT

Wednesday October 15th 2014 - 3pm EDT

Mark your calendars!