League/LSCQuarterly IIA Update Wednesday April 16th, 2014
Today’s agenda Credit Union Participation IIA Stats Partner Updates TurboTax GM Credit Union Auto Club Sprint ADT Program Updates Client Services Partner Center IIA v2 Wrap-Up and Questions
Credit Union Participation Over 3,500 credit unions support one or more IIA programs! Credit Unions Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
IIA Stats Credit Unions Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html
TY13 Program • Tax season has come to a close • As of 4/15/14 215,015 credit union members used the TurboTax credit union member discount to complete their taxes • 9% increase over last season • Goal was 15% growth • 17,621 additional federal units purchased over TY12 • 167 new credit unions enrolled in the TurboTax program this season
TurboTax Post Season • Survey will be sent to all credit unions • Client Managers will be working with the Top 100 credit unions to analyze their results from the tax season and their marketing initiatives and start planning for next season • Select credit unions will receive post-season visits to recap their performance against other cus and Intuit as a whole, as well as review what worked and what didn’t to strategize for next season
Credit Union VPP Performance Sales by Model Top Sellers Credit Union 83.6% Conquest SOURCE: Everest owner database
GM Premium Highlights • 505 Premium credit union enrollments • 121 since September instant loan lead launch! • Over 28% year over year GM sales increase since loan lead launch! • Premium CUs sales as a percent of members over 25% better than Standard CUs • Reminder: Standard level is no longer offered
GM Marketing Requirements • Web Banner and Newsletter audits currently being audited for all Premium enrolled credit unions • NBC’s will share results with League partners • Leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements
New Look for GM Microsite Members create an account Same URL: www.mygmdiscount.com Members generate their authorization number Credit union loan link
Loan Link • Credit unions can now easily provide their loan link to IIA! • Provides easy access to your loan app or loan page • Drive more auto loans to your credit union • Use your scorecard to provide your loan link
League Support • Enroll or upgrade credit unions to the Premium level • Ensure credit unions are marketing the program per their agreement • Encourage credit unions to provide a loan link through Scorecard • Encourage credit unions to update roster of individuals designated to receive instant loan leads
Auto Club Highlights Program growth accelerating! • 304 credit union enrollments • 50 credits unions enrolled in 2014! • 10+ credit unions have used or are using Credit Union Auto Club in support of promotional activity • Over 1,500 member enrollments PTD • Over 1,200 member enrollments in 2014
AAA News AAA is now a competing bank in 11 Midwest states
Auto Club Marketing Requirements • Web Banner and Newsletter audits currently being audited for all Auto Club enrolled credit unions • NBC’s will share results with League partners • Participating leagues will be asked to work with their enrolled credit unions to ensure they are meeting their marketing requirements • Drive higher marketing reimbursements for your league!
Enhance Promotions with Discounted Pricing • Go to the Credit Union Auto Club Promotional Membership Enrollment portal As credit unions plan their next promotion or 2014 marketing plan, make sure they include Credit Union Auto Club discounted memberships to help drive results. • Auto Loans • Membership drives • Employee incentives
League Support • Enroll credit unions in Credit Union Auto Club • Ensure credit unions are marketing the program per their agreement • Leagues not enrolled should strongly consider enrolling and earn marketing reimbursements
2013-2014 Contract Year Stats • 1,908 Credit Unions • 83% (1,582) are currently considered “Active” • 17% (326) are currently considered “Inactive” Credit Union Minimum Marketing Requirements – October 1 – September 30 • Promote Sprint service exclusively • Include a quarterly statement insert at least once per Contract Year • Continuously display Sprint lobby materials • Publish approved newsletter articles at least two (2) times per Contract Year • Display approved Sprint banner and link on credit union website Audits Web Ad & Link Newsletters Articles Proof of newsletter articles can be viewed in multiple ways: Web posting (link), email, fax or mail. The reason we send monthly reports to the leagues/LSCs is to give you the opportunity to communicate the information with your credit unions and update our team as needed.
Sprint Marketing Exceptions Exceptions Exceptions are made on an individual basis and are evaluated each Contract Year. Exceptions are made when a credit union is not able to fulfill a minimum marketing requirement because they do not produce that type of medium. NOT simply because they did not want to do it or they forgot. Marketing Exception Considerations • Does the credit union produce Newsletters either paper or electronic? Monthly? Quarterly? • Is the credit union willing to do additional inserts? Quarterly? Monthly? • Does the credit union distribute email blasts? What % of their membership does it hit? • Does the credit union do statement messaging? • Does the credit union do social media (Facebook, Twitter)? What % of their membership follows? • Web banner/link placed on your home page? • Are there additional marketing tactics that the credit union uses?
Sponsorships & Events Sprint and CU Solutions Group do not do contribute funding for events. If your organization would like to highlight Sprint at any event as a partner, we highly encourage leagues/LSCs to utilize some of the Marketing Reimbursements earned through the program for such events. Doing so, continues to keep Sprint in your members’ eyes.
Sprint Promotions www.LoveMyCreditUnion.org/Limited-Time-Offers-904.html Sprint continues to offer a number of promotions. Please visit LMCU for all of the most up-to-date information.
ADT – Credit Union Member Offer • The newest product in the IIA program • ADT is America’s #1 home security provider • Credit union member offer includes • Free ADT monitored home security systems ($850 value) • Exclusive bonus offer (additional $425 value) • 30 Michigan credit unions have enrolled in the program • We will be reviewing the results of the pilot program in Michigan at the end of April and assessing the potential of a national launch
Client Services CREDIT UNION Frequently AskedQuestions For assistance, please contact Client Services: 866.348.2887 ClientSupport@cusolutionsgroup.com
Partner Center Update • Latest Updates: • Enroll and Upgrade for any IIA program from the Scorecard • Partner Center Redesign: • Easier to Navigate • More User Friendly • Planned release in 2014 • Partner Center recommendations can be emailed to ClientSupport@cusolutionsgroup.com
Invest in America v2 Exciting directives to grow the program: • Focus #1: Rebrand • Change name to Love My Credit Union Rewards – resonates more with members • Focuses on credit union brand, not specific to American ownership • Allows for branching out to more partners • Focus #2: Align by category • Strengthens value proposition for driving new member acquisition, loan growth, retention • Category approach will increase opportunities for partners to get repeatable impressions with members • Focus #3: Cohesive Marketing Plans • Provides credit unions a more cohesive way to promote the program as a complete rewards program and comprehensive benefit to members • Provides credit unions the ability to market the program and partners through the year without switching between partners and shifting messages • Focus #4: Single Enrollment Form • Credit unions will be able to enroll in all programs on one form vs. separate forms for each program • Adoption of all programs is easier
Upcoming League Update Webinars Wednesday July 16th 2014 - 3pm EDT Wednesday October 15th 2014 - 3pm EDT Mark your calendars!