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Country Report SARS, the war, the world and Australia Carrie Elton ceo Exhibition & Event Association of Australia (EEAA). EEAA Overview 200 member companies Organisers Venues Suppliers of Services Membership now includes New Zealand industry. Australian Exhibition Industry Overview
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Country Report SARS, the war, the world and Australia Carrie Elton ceo Exhibition & Event Association of Australia (EEAA)
EEAA Overview • 200 member companies • Organisers • Venues • Suppliers of Services • Membership now includes New Zealand industry
Australian Exhibition Industry Overview -More than 300 Exhibitions held each year -60% of those held in Sydney and Melbourne -15% held in Brisbane -25% in other capital cities and regional Australia 60,000 Exhibitors 3.9 million Visitors Worth A$2.3 billion
Australian Exhibition Industry Overview cont… In general industry has fared well in face of negative international factors Exception the dot.com crash Local impact was the Ansett airline collapse
Effect of SARS and other recent global issues: • Australia has • Stable economy, solid growth, • low unemployment, low interest rates • Geographic isolation
Effect of SARS and other recent global issues: • Leading up to Iraq conflict: • Developed a watching brief • After SARS: • Proactive stance
Effect of SARS and other recent global issues: • EEAA Seminars held in Sydney, Melbourne • and Brisbane, to • Examine impacts • Provide overview of effect on each industry sector • Understand changes to industry and operations • Panels included Organisers, Venues, Suppliers, • Australian Tourism Commission & Convention Bureaux • Feedback on all industry sectors
Effect of SARS and other recent global issues: • Outcomes of Seminars: • Minimal impact on local industry • Greater impact on those with exposure in Asia • Media ‘hype’ and hysteria potential threats • Security a major concern • Continued promotion of Australia essential
Effect of SARS and other recent global issues: • Specific Issues by Sector • Organisers: • Postponement of Travel Expo • Cancellation IMPEX • Decrease in exhibitor numbers • Decrease in visitor numbers
Effect of SARS and other recent global issues: • Specific Issues by Sector: • Venues • Minimal impact • Few minor event cancellations • Some decline in delegate numbers • Reduction in exhibitors from Asia • Domestic events maintaining buoyancy
Effect of SARS and other recent global issues: • Specific Issues by Sector: • Suppliers • New short term opportunities replacing lost business • Security posing new threat • Impact on companies with exposure in Asia
Effect of SARS and other recent global issues: • In General: • Domestic sector remains strong • Expansion plans for major venues • New centres being built • Be prepared for end of crisis
Effect of SARS and other recent global issues: • Business Events Sector: • Tourism badly affected • Business events holding up well • Expect growth in business after Rugby World Cup • 80% predict growth through 2004
Effect of SARS and other recent global issues: • Recovery plans: • Continue watching brief • Awareness of competition from Asian neighbours • now crisis is over • No formal plans • Be proactive, promote, and plan
Please visit the website: www.eeaa.com.au for more information about Exhibition and Event Association of Australia