The Changing Newspaper Business. George Sylvie 2011 Reynolds High School Journalism Institute University of Texas at Austin. The Big Questions. Is there a future for newspapers in the age of digital content and citizen journalism? History tell us that the obvious answer is …….
2011 Reynolds High School Journalism Institute
University of Texas at Austin
Source: Scarborough Research Top 50 Market Report 1998-2007
Prepared by NAA Business Analysis & Research Dept. (Rev. 8/2007)
Source: Newspaper Association of America, Business Analysis and Research Department
Source: NAA 2008 Daily Newspaper Section Readership Report
From how we socialize. . .
… to how we buy things . . .
Source: How America Shops and Spends 2006 (NAA & MORI Research)
* IO (structure conduct performance)
* RBV (assets & skills performance
* ownership structure content
* culture decision-making routines outcomes
* economic, strategic, product development, change agent/diffusion, marketing/uses & gratifications
“At the end of the day we can’t define ourselves by our method of distribution; what we care about at the end of the day is our journalism, our quality journalism.”
-- N.Y.Times Publisher Arthur Sulzberger
Source: NAA Foundation & Jack Dvorak, Indiana University, 2008