The Changing Newspaper Business. George Sylvie 2011 Reynolds High School Journalism Institute University of Texas at Austin. The Big Questions. Is there a future for newspapers in the age of digital content and citizen journalism? History tell us that the obvious answer is â€¦â€¦.
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2011 Reynolds High School Journalism Institute
University of Texas at Austin
Source: Scarborough Research Top 50 Market Report 1998-2007
Prepared by NAA Business Analysis & Research Dept. (Rev. 8/2007)
Source: Newspaper Association of America, Business Analysis and Research Department
Source: NAA 2008 Daily Newspaper Section Readership Report
From how we socialize. . .
… to how we buy things . . .
Source: How America Shops and Spends 2006 (NAA & MORI Research)
* IO (structure conduct performance)
* RBV (assets & skills performance
* ownership structure content
* culture decision-making routines outcomes
* economic, strategic, product development, change agent/diffusion, marketing/uses & gratifications
“At the end of the day we can’t define ourselves by our method of distribution; what we care about at the end of the day is our journalism, our quality journalism.”
-- N.Y.Times Publisher Arthur Sulzberger
Source: NAA Foundation & Jack Dvorak, Indiana University, 2008