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Understanding Tourism Markets and Cultural Trends

Explore factors influencing tourism markets, such as age, gender, nationality, and budget priorities. Discover cultural traits and trends like eco-tourism and domestic tourism campaigns.

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Understanding Tourism Markets and Cultural Trends

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Presentation Transcript

  1. Profile of Tourism Markets

  2. Factors to Consider • Age and Gender • Status • Occupation • Religion • Nationality • Origin

  3. Other Considerations • Domestic or International travelers • Purpose of travel • Interests • Length of stay • Budget Priorities

  4. Cultural Characteristics • Tourist market behavior pattern • Types of travelers – • Psychocentric • Midcentric • Allocentric

  5. Cultural traits • Tradition and beliefs • Religious practices • Tipping culture

  6. Trends in Tourist Market • Increase in disposable income • Family travelers • Baby boomers • Caregivers • Birth of the cruiseline industry • Modern technology

  7. Other trends • Eco tourism • Tourism awareness seminars • Domestic tourism awareness campaigns such as: * lakbay – aral * lakbay – akbay * pasyal – aral * tuklas - bayan

  8. The EndThank You

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