New colour A4 desktop MFP Griffin-C1 (MP C305 SP/SPF)

1. ±15min. New colour A4 desktop MFPGriffin-C1 (MP C305 SP/SPF) Kickoff presentation Launch Status Meeting, 18 July 2011 PMC, Ricoh Europe

2. Table of contents • Product introduction and launch objective • Target market development • Sales strategy and approach • Key specifications • Launch preparations

3. Product introduction • Introducing Ricoh’s first colour A4 desktop MFP completing the MFP product portfolio, no predecessor replacement • Single speed (30cpm), two models; MP C305SP & MP C305SPF • Model MP C305SP has optional ARDF or Platencover • Model MP C305SPF includes ARDF and Fax as std. • Equipped with new GW+ controller similar to new A3 MFP’s • Using “SPR-E” toner and QSU technology for No 1 TEC value in colour A4 desktop MFP segment • New 4.3 inch tiltable colour touch panel

4. Completing Ricoh’s MFP product line-up The MFP product lineup of Ricoh is focused on A3 MFPs at this moment, and Ricoh has made a great success with this lineup. On the other hand, when seeing the lineup from the viewpoint of A4 MFP, we have desktop copier based BW MFP (Stella-C4.5) and floor type copier based color MFP(Zeus-C1) at this moment and no A4 color desktop. From the viewpoint of competition , we are facing the necessity of A4 color desktop MFP which can compete in the market. Black and White Full Color MT-C4 60-90 ppm V-C3 60-75 ppm Shinka-MF1 40-50ppm AP-C2.5 45-55 ppm Al-C1.5 40-50 ppm Zeus-C1 30-40ppm R-C5.5 28-33 ppm Rinmei-MF1 28ppm AT-C2.5 30-35 ppm A4 color desktop PR-C1 25ppm Panache-MF2 20ppm Di-C1.5 20–25 ppm K-C3.1 15-21 ppm Perseus-MF2 20ppm S-C4.5 20ppm A4 MFP A3 MFP A4 MFP A3 MFP

5. Launch objective There are 3 objects for launching Griffin-C1. The main point is replacing competitors LPs such as HP and Lexmark. Also Griffin-C1 is B2C conversion model. To maximize profitability of after sales, replacing mono A4 MFP such as Stella-C and Kir-C range of A3 MFP is also important. As you know B2C model of Kir-C is Diana-C, but we believe still there are Kir-C MIF that we can replace by Griffin-C1. 2. Replacing mono A4MFP • Replacing Stella-C range A4MFP. 1. Replacing competitor’s A4 LPs 3. Replacing mono A3MFP • Replacing Kir-C range A3MFP.

6. Target market development • Total colour-MFP market in Western Europe is increasing • A4 ratio has increased to 20% in Q1 of CY11 • A4 Colour MFP 26+ growth has been accelerated since CY10 Q3 by KoM bizhub C35 and Kyo FS-C 2x26.

7. SMA MA Medium Business Small Business Sales strategy 5 Griffin-C1’s target market is MA and SMB. The followings are our strengths in order to consolidate Single Function Printer, Fax and LP for both MA and SMB market: • Small footprint and all in one functionality of Griffin-C1. • Total lineup (A3 mono/color, A4 floor type and desktop mono/color) • Common controller function with A3 MFP Device optimization proposal + TCO & Solution Proposal Replace standalone copier, printer, scanner, fax or MFP together with other A3 MFP by offering features which is common with A3 MFP. In addition, Ricoh will offer its effective solution with strong service/support, SDK, device management and @Remote etc.. Main machine for small office With its compact size and all in one functionality, Griffin-C1 can be utilized as a main machine in small office. Vertical/Horizontal Approach Pharmacy, hospital and bank, where A3/DLT are not frequently used and scanning are used in their work flow. In addition, installation space is limited.

8. 5 Sales approach • Griffin-C1 will have an advantage with the connectivity with A3 MFP line ups, and the advanced controller specs are almost the same with A3 MFP. • With the Device optimization proposal , Ricoh will strengthen the Solution proposal in the future to meet customer expectation. TCO Solution Workflow Solution Compliance Solution A3MFP Printer Device Optimization Device Management (@Remote, etc) Security Solution A4MFP Environment Solution Competitor’s A4MFP attack

9. Enhanced GW Controller (GW+) 1 Easy to use on the desk 2 No 1 TEC value in A4 colour MFP 3 Machine Enhancements 4 7 Major Selling Points Griffin-C1 major selling points are as follows:

10. <TCO> • Remote FAX (opt) • <Environment> • Eco-Friendly Counter • <Compliance> • Scan to PDF-A/digitally signed PDF • <Security> • Unauthorized Copy Control (PCL6/PS) • Mandatory Hold Print mode *with HDD • Mandatory security information print • Weekly timer for output of received FAX • Enhanced Encryption level (AES256bit, SHA-2) • <Workflow Improvement> • Customizable Home screen • MFP Full Browser (opt) • External USB Keyboard support • QWERTZ layout support • Greek/Brazilian Portuguese support • Homefolder over LDAP • Expanded User Code (500=>1000) • Import/Export of Preference settings • Scheduling of Quota management • Duplex Copy/Print of custom paper size • Auto Job Promotion • Scheduled Print *with HDD • New color profile support (POP display mode) • JBIG2 compression mode support • Reduce/Enlarge scan • Enhanced Batch scan 7 Enhanced GW+ controller By adopting the GW+ controller, the controller specs have been dramatically strengthened. *Detailed information of each new function will be provided in Package 3 of PPLI 2nd.

11. Remote FAX option 7 <same network> Machine: B w/o Fax option Machine: C w/o Fax option Fax Receiving On Line Fax Sending Center Machine: A with Fax option Machine: D w/o Fax option *: Remote Fax options are required for Machine device A,B,C and D. • What is “Remote FAX”? By utilizing Remote Fax function, users can send or receive fax documents from GW+ machines without FAX options via the other GW+ machines with FAX options. • What benefit will it bring to customers? • Users can share the FAX function on the same network, they don’t have to buy multiple FAX options and can reduce existing FAX lines if some FAX lines are not used heavily. Therefore, they can reduce not only the initial cost for FAX options but also the running cost of maintaining multiple FAX lines.

12. Salesman Account 経理 Planner 7 Customisable Home Screen Programmed Icon Customisable area Customise home screen for each user • What is “Customisable Home Screen”? • The displayed function icons and their order are customisable, and a bitmap data such as users’ corporate logo can be inserted at the upper right corner of the screen. In combination with user authentication, each user can have their own personal home screen. • What benefit will it bring to customers? • Each user can customize his/her personal home screen that only displays those icons that he/she uses. Also a program short cut can be set on the home screen. Users can program and set a frequently used job operation on the home screen so that they can execute an operation with 1 step that used to take several.

13. 7 MFP full browser option *: MFP Browser option must be installed for using this function. • What is “MFP Full Browser”? This function enables users to browse external web sites and print out the displayed page directly from the operation panel of MFP. Web page addresses can be registered as bookmark icons on the home screen. • What benefit will it bring to customers? • Users can access various web contents such as Google maps or Yahoo news, and they can print out displayed web pages directly, so they can get root maps, e-tickets and coupons easily without a PC. If Ricoh’s support web pages are bookmarked on the MFP, users can check the device’s manuals from the operation panel.

14. 7 New design and operation panel New Color / New Form • White and gray matches other office equipments • Dark grayis used for operational parts that are frequently used: operation panel, top board and inner tray. • Simplecube designwill fit to any office space. New Operation Panel (Tiltable) • Ease of use for everyone by changing the angle of the operation panel on demand. • Home button is newly added. You can return to the home screen from anywhere. • 3 function keys are available which you can assign your own designated function. • SD/USB slot is placed on the right side of the panel. (std)

15. 《New QSU》 ◆Pressing roller ◆Fusing Belt ◆Heater ◆Fusing Pat 7 New QSU and No1 TEC value Griffin-C1 has implemented the new QSU fusing system. By downsizing the fusing unit and adopting new architecture, TEC value has dramatically-improved. Of course, recovery time from sleep mode and warm up time will be also improved. 1.Reduced the parts by integrating the functions Low cost Downsizing 2. Achieved immediate high temperature by low heat capacity heat capacity(image) Low heat capacity ↓ Quicker time to achieve high temperature ↓ Reduction of TEC Current generation Next-generation

16. 7 Unique in segment; optional 1-bintray First model supporting 1-bintray in A4 desktop MFP • Griffin-C1 is the first model to support 1-bintray in A4 desktop MFP. • Competitors do not have 1-bin tray for A4 desktop MFP.

17. Competitor spec comparison

18. Sales plan • Sample unit: planned to arrive in December 2011 • MP schedule (SRD, China): planned to start February 2012 • Market release: planned for 9 April 2012 • Target sales quantity: approx. 4 – 5K units p/month • Pricing: TBC

19. Launch preparation • SP Materials: new materials will be created • Product training: TBD • Technical training: TBD • Options: Several new options, some compatible with other existing B/W MFP’s (Orval-C1, R-C5.5/Al-C1.5 and St-C4.5). • Supplies: Newhigh (12K) and a normal yield (8K) monochrome toner, new single colour toner (4K). • Parts: No parts list received yet. • Sample unit: order placed with RCL

20. Thank you!