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Strategies for Recruiting and Retaining Apheresis Donors

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This presentation explores effective techniques for recruiting new apheresis donors and retaining current ones. It covers the importance of understanding donor profiles, including gender, physique, blood type, and hematocrit levels. Key areas include educating potential donors about the donation process and specific deferrals, utilizing health fairs for outreach, and fostering a donor-centric environment. We'll also discuss scheduling challenges, how to overcome them with reminders and special events, and the crucial role of collection staff in making donors feel valued.

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Strategies for Recruiting and Retaining Apheresis Donors

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  1. Recruiting and Retaining Apheresis Donors Marty Ricker Recruiter Supervisor ASBPO

  2. Objectives • Identify and discuss techniques to recruit new donors • Identify and discuss techniques to retain current donors • Discuss scheduling pitfalls and ways to overcome them

  3. Identify Potential Donor Profile • Gender • Physique can make a difference • Blood type • Platelet count • Hematocrit

  4. Recruiting New Donors • Understand the donation process • Donation specific deferrals • Aspirin, Ibuprofin, MIRSA • Educate whole blood donors on the need • Retiree Health Fairs • Get the right donor to the right donation

  5. Blood Type Considerations • Platelets: A+, B+, O+ • Plasma: AB+, AB-, • Whole blood or double red cells: A-, B-, O-

  6. Retaining Donors • Understand why they donate • Collection staff key to retention • Treat them like royalty – Thank them • Video clubs • Special treats • Goal setting

  7. Scheduling Pitfalls • Difficult days to fill • Cancellations • No shows • Not asking

  8. Overcoming Pitfalls • Special events and incentives • Reminder email and/or call (DRM Tool) • Ask to schedule next donation • Active rescheduling of cancellations and no shows • Reserve donors with flexible schedules • Appointment availability

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