Embracing Prototyping: Iterative Generation of Solutions

6. Dishmaker by Ted Selker and Leonardo Bonanni from MIT

7. prototype: what? service/ experience space product story works like looks like interacts like

8. prototyping . . . is the iterative generation of artifacts intended to answer questions that get you closer to your final solution is creating a concrete embodiment of a concept which become a way to test your hypotheses is building to think

9. prototyping . . . is an attitude

10. prototype: why? • to gain empathy • to explore • to test • to inspire • understand the design space • build to think • test and refine solutions • inspire with your prototype

11. prototype: fail early and often cost of failure vs. project time

12. prototype: fail early and often risk and cost vs. iteration cycles

13. prototype: identify a variable

14. prototype: identify a variable

15. prototype: identify a variable

16. prototype: scale resolution “Like this?” “Mm, yes like that.” Developed for Gyrus ACMI, ENT Division

17. prototype: create experiences

18. prototype: let go Embrace v 0.0 Embrace v 1.0

19. prototype: how? prototype resolution should match the progress of your development identify the variable you want to explore create experiences let go of your prototypes

20. prototype now

23. PROTOTYPE • TODAY: • DEEPER EXPLORATION • Prototype using analogous situations • Prototyping intangibles [digital & service]

24. PROTOTYPE . . . using ANALOGOUS SITUATIONS -helpful if the context is inaccessible -helpful if you’re stuck -helpful if the problem is intangible

25. PROTOTYPE . . . ANALOGOUSLY

26. PROTOTYPE . . . ANALOGOUSLY

27. PROTOTYPE . . . ANALOGOUSLY Help people in despair

28. PROTOTYPE . . . ANALOGOUSLY Placeholders

29. PROTOTYPE . . . ANALOGOUSLY

30. PROTOTYPE . . . ANALOGOUSLY Gone to the ATM

31. PROTOTYPE . . . ANALOGOUSLY

32. PROTOTYPE . . . ANALOGOUSLY Happy customer back in line

33. PROTOTYPE . . . AT SCALE

34. PROTOTYPE . . . AT SCALE