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Maximizing Your Twitter Potential: Tips for Success

Learn valuable tips to establish yourself as an expert, boost business, find job opportunities, and effectively promote products or services on Twitter. Discover how to engage with your audience, build relationships, and enhance your online credibility. Follow these 9 powerful strategies for successful online writing.

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Maximizing Your Twitter Potential: Tips for Success

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  1. Twitter Tips Juliet Davis

  2. What Twitter Can Do For You • Establish you as an expert. • Increase your business. • Help you get a job. • Help you promote a product or service (but you need to be indirect)

  3. 4 U’s Be USEFUL to the reader, Provide him with a sense of URGENCY, Convey the idea that the main benefit is somehow UNIQUE; and Do all of the above in an ULTRA-SPECIFIC way.

  4. Twitter Tips • Find your niche topic (and related areas). • Be early in the news cycle and capture unusual voices. • Follow important people. • Build long-term relationships—and meet them outside of Twitter. • Tweet 2-3 times per week to establish a strong business presence. • Be consistent. • Provide good content, rather than selling. • Only tweet something worth tweeting. • Remember the WIFM.

  5. Your Credibility Your credibility is your currency. Rewrite for retweets (to make sure the tweet is well written). Only automatically retweet if it’s a credible source.

  6. 9 Tips for Online Writing • 1) The first 11 characters count most (grabbers: “How to,” “5 Ways,” “New,” “Now,” or recognizable name, etc.). • 2) Nothing negative, not even positive messages stated in the negative (e.g., “I don’t,” “I have not,” etc.) • 3) Be concise—use the fewest words for the greatest meaning (leave room for retweet) • 4) Avoid clever headlines (people don’t have time to “figure it out.”) • 5) Use vivid language—vivid verbs, etc. (Instead of “Many people are deciding not to go to Chick Fillet, which is bringing down revenues,” more vivid language would be: “Chick-Fillet boycot dents revenues.” • 6) Avoid boggy introductory phrases (Examples: When August arrived . . . ; If you’re looking for excitement . . . ) • 7) Avoid personal judgment words – great, good, bad (instead, describe: lively, bland, thrilling, etc.) • 8) Avoid cliches. • 9) Avoid “there are” and “it is” (Instead of “There are many ways to improve Twitter headlines,” you could say: “5 Ways to Improve Twitter Headlines.”

  7. Questions?

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