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Twitter How to Harness Twitter for business And Brand Building
Most Powerful Channel Ever .... Traditional ‘Broadcast’ Media Social Media • One-way • Expensive • Mass market • Free or low-cost • Multi-way dialog • High market segmentation & targeting • Choose who you talk to
Where Does Twitter ‘Fit’ in Your Business? OR IN YOUR LIFE FOR THAT MATTER?
Twitter Networking on hyper-drive ... • Earning the right to ask a favour • Multiple conversations, right at your finger-tips • Can see connections amongst your ‘network’ / tribe that you didn’t know existed
Why Tweet? • To build your profile • Increase your network • To build relationships • To expand your datatabase
Blah, blah, blah Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’. What nonsense. Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other. -Joel Comm, Twitter Power 2.0
Twitter Jargon • RT = retweet • @ replies • # (hash tag) • Trending Topics • FollowFriday #FF • DM
How To .... Get Tweeting
Getting Started • Are you on Twitter yet? • Personal or business name • Importance of photo • Pithy, relevant bio (160 characters) • Background
What Are You Tweeting? • Core Marketing Message • What do you want to be known for? • What will add value to your profile & reputation • What will help fill your sales funnel?
What Are You Tweeting? • But I’ve got nothing to say ... • What you’re doing • Mundane • PR / promotional • RTs – forwarding on someone else’s tweet • Replies • Encouragement • Congratulations • Links For more ideas on what to tweet visit www.alito.com.au/BrisbaneWoman
Twitter Etiquette • It’s Public!!!! • To automate or not to automate • 7 ‘value-add’ tweets before a promo tweet • Give Credit, follow-back – be ‘in’ exchange • Time-appropriate • Minimise abbreviations • Stick to 140 characters • If you want to be RT’d keep it to 120
Building Your Tribe • Quality or Quantity? • Finding people to follow • Follow people you know • Follow the people they follow • Search for people with similar interests • See who is being ‘RTd’ & ‘@’ • Find ‘experts’ & influencers(twitter search)
Building Your Tribe • Remember – it’s all about the conversation • Look for people you already know • Tweet your blog • Respond to requests (anyone know a .... ?) • Leverage other social media platforms (e.g. Facebook, LinkedIn) • Put your Twitter name in signatures, business cards etc. From Twitter Power 2.0, by Joel Comm
How To ... Tweet ‘your’ way
Integration with other Platforms • Facebook • Load the Twitter app in Facebook OR • TweetDeck OR • Hootsuite OR • Social Oomph • LinkedIn • LinkedIn Settings
Out and about • iPhone • TweetDeck • Twitterific (my fave) • TwitPic • Other smart phones - google
4-week plan • Top priority for you • Setting up your account? • Bio? • Strategically expanding your tribe • Specific tasks • Why? • Additional Resources