1 / 18

Sps " auTdor transport edverTaisingi “ saqarTvelo , Tbilisi 0177

Sps " auTdor transport edverTaisingi “ saqarTvelo , Tbilisi 0177 vaJa-fSavelas gamz. 45, me-6 sarT. tel/faqsi: +995 32 91 61 21/102 mob.: 877 224 224; 877 228 228; 877 91 11 37. reklama sazogadoebriv transportze.

totie
Download Presentation

Sps " auTdor transport edverTaisingi “ saqarTvelo , Tbilisi 0177

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sps "auTdortransport edverTaisingi“ saqarTvelo, Tbilisi 0177 vaJa-fSavelas gamz. 45, me-6 sarT. tel/faqsi: +995 32 91 61 21/102 mob.: 877 224 224; 877 228 228; 877 91 11 37

  2. reklama sazogadoebriv transportze batonebo, gvaqvspativigacnoboT, romTbilisissatransportokompaniamda Sps ”auTdortrancport”-ma, SeqmnesSps"auTdortransport edverTaising“, romlissaqmianobissferoaTbilisissazogadoebrivtransportze (avtobusebida metro) reklamisganTavseba. am prezentaciismeSveobiTSeZlebTgaecnoTTbilisissazogadoebrivtransportzekerZodavtobusebzeganTavsebulsareklamomatareblebsadafasebs, raTasworeddagegmoTTqvenisareklamostrategiadagansazRvroT 2010 wlissareklamobiujeti. mindaavRniSno, romsxvasareklamomatareblebTanSedarebiT, mciredanaxarjebiT, SeZlebTefeqturadmiwvdeTTqvenTvissasurvelsabazro segments daavtobusebzeganTavsebulireklamismeSveobiT, swrafadSeatyobinoTyvela is mesiji, rasacTavazobTTqvensmomxmarebels, romelicgazrdisTqvenikompaniisproduqciiscnobadobasdaagreTve, xelsSeuwyobsTqvenTvissasurveli, axalimomxmareblismozidvasadaZvelisSenarCunebas. imedsgamovTqvamT, romCvenTanTanamSromloba, TqvenTvissasurvelSedegsgamoiRebs. dainteresebisSemTxvevaSigTxovTdrouladSegvatyobinoT.

  3. analizi reklama sazogadoebriv transportze a v t o b u s e b i • reklamatransportzeerT-erTiyvelazepopularulidagavrcelebulimasiurireklamissaSualebaa, romelicTavisTavadflobsgarkveulupiratesobebssxvasareklamomatareblebTanSedarebiT. • moZravireklamisRirebulebebia: • momxmareblismaRaliyuradoba, • mravaljeradizemoqmedebafarToauditoriaze, • masiurizemoqmedeba, • gavrcelebis maRali da swrafi xarisxi. • ganvixiloT, garemoebebi romelic zrdis transporze reklamis efeqturobas. • dRevandeli dRisaTvis TbilisSi 900 erTeuli avtobusia da 128 xazia. avtobusebis xazebi, moicaven mTel qalaqs da mis mimdebare teritoriebs, aseTi mravalferovneba marSrutebis, damkveTs aZlevs arCevanis SesaZleblobas. airCios umeteswilad Tu, romel xazze ganaTavsos reklama da miawodos informacia momxmarebels, Tavisi produqciis, Tu momsaxureobis Sesaxeb. • regionaluri mocva • mokle marSrutebi mizanmimarTulad emsaxureba da gamoiyeneba im SemTxvevaSi, roca reklamis damkveTi cdilobs miiqcios yuradReba mosaxleobis konkretul raionSi. • maStaburi mocva • didi marSrutebi mizanmimarTulad emsaxureba da gamoiyeneba im SemTxvevaSi, roca reklamis damkveTi cdilobs masiuri zemoqmedeba moaxdinos ganurCevlad adgilmdebareobisagan, radgan am SemTxvebaSi SesaZlebelia, nawilobriv mTliani qalaqis mocva. • iqidangamomdinareromsatransportogzebimoicavsmTelqalaqsdamismimdebareteritoriebs, reklamatransportzegamoirCevagavrcelebismaRalidaswrafixarisxiT, is ariserTerTisaukeTesosaSualeba, operatiuladmiawodomomxmarebelsamaTuimbrendisvizualidamisSesaxebinformacia.

  4. yoveldRiurad, TbilisSi sazogadoebriv transports moixmars mosaxleobis 60 %. garda amisa maT • ricxvs Camosulebic emateba. yoveli adamiani dRis ganmavlobaSi minimum 1 saaTi mainc atarebs dros qalaqis quCebSi. • viTarebidan gamomdinare, gamowveuli umoqmedod myofi mgzavrebi, Tavisi transportis molodinSi, interesiT adevneben Tvalyurs yovel avtobuss da mis zedapirze ganTavsebul reklamas. • profesiuli midgomiT SegviZlia avRniSnoT, rom garda sazogadoebrivi transportiT momxmarebeli mgzavrebisa, reklamas transportze yavs farTo auditoria, romelsac amtkicebs statistikac. • sazogadoebrivi transportis momxmarebeli (avtobusi, samarSruto taqsi, metro, taqsi). • mZRolebi, romlebic arian sxvadasxva fenis warmomadgenlebi, rogorc dabali aseve maRali. rac damkveTisTvis kidev erTi pliusia. anu rekilamis damkveTs SesaZlebloba aqvs zegavlena moaxdinos konkretulad mosaxleobis garkveul fenebze anu miznobriv auditoriaze. • msubuqi avtomobilis mgzavrebi da • ubralo fexiTmosiaruleebi • aqve, SegviZlia avRniSnoT, reklamasTan vizualuri kontaqti xdeba mTeli dRis manZilze. mosaxleobaze reklamis zemoqmedebis periodi grZeldeba 16-dan 18 saaTamde dRe-Ramis ganmavlobaSi. • saavtomobilo gzebze sacobebis zrdasTan erTad, moZravi reklamis popularobac izrdeba. msoflioSi bolo aTwleulebia msubuqi avtomanqanebis ricxvi gaizarda 20%-iT. dRevandeli monitoringis monacemebiT uaxloess 10 weliwadSi mosalodnelia am cifris 40%-mde zrda. manqanebis raodenobis matebam gamoiwvia qalaqSi arsebuli saavtomobilo gzebis gadatvirTva da sacobebis warmoqmna, gansakuTrebiT pikis saaTebSi, ramac Sesabamisad gamoiwvia avtomobilis saSualo siCqaris davardna. rig SemTxvevebSi (pikis saaTebSi) transportis siCqarea 20km. sT-Si, rac uaxlovdeba fexiTmosiaruleTa siCqares. aqedan gamomdinare gare reklamis potenciuri auditoria sagrZnoblad izrdeba. saaTobiT sacobSi moxvedril mZRolebs da mgzavrebs aqvT ufro meti dro, imisTvis, rom Tvalyuri adevnon ama Tu im sareklamo vizuals transportze.

  5. rogorc wesi am tipis reklama miekuTvneba gare reklamas (quCis sareklamo bilbordebi, gadaWimvebi, • reklama gaCerebebze, laiTboqsebi, reklama saxlis saxuravebsa da fasadze). Tamamad SeiZleba iTqvas, rom reklama sazogadoebriv transportze konkurencias uwevs sxva saxis gare reklamas. is aris Zalian efeqturi, imisTvis, rom mivizidoT potenciuri momxmareblis yuradReba, • gansxvavebebidaupiratesobebi: • misi sareklamo areali sakmaod didi farTobia. misi farTobi xSired aRemateba quCaSi mdgar sxva sareklamo matareblebs (reklama gaCerebebze, laiTboqsebi). • avtobusi, romelic TiTonaa reklamis matarebeli, mTeli dRis ganmavlobaSi, sul moZraobaSia da gadaadgildeba qalaqis quCebSi, im gare reklamebisagan gansxvavebiT, romelic erTida imave adgilasDdgas. • es aris erT-erTi gavrcelebuli masiuri reklamis saxeoba da moicavs: • mwebavebisgakvrasavtubusiscalkeulgverdebze • mTlianiavtobusisSefuTvas • sworedzemoTaRniSnuliviTarebebia, racganapirobebsgansakuTrebulmimzidvelobasadaefeqturobasdamkveTisaTvis am tipisreklamismatareblismimarT.

  6. didi bogdani fasebi mocemulia 1 Tvis qiris SemTxvevaSi, aSS dolarSi (gadaxdis dRisaTvis arsebuli seb kursiT) dRg-s CaTvliT.

  7. didi bogdani rkina gverdiTa rkina • saerTo farTi:8.52 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 212.94 $ 1 SeniSvna: fasSi Sedis montaJi–demontaJi 2 fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  8. didi bogdani mina gverdiTa mina • saerTo farTi: 13.91 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 347.63$ 1 SeniSvna: fasSi Sedis montaJi–demontaJi 2 fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  9. didi bogdani ukana fasadi ukana fasadis mina • saerTo farTi: 1.5 kv.m • 1 kv.m-is Rirebuleba – 66.67 • saerTo fasi: 100 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  10. didi bogdani orivegverdirkina + ukanafasadi • saerTo farTi: 10.02 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 250.44 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  11. didi bogdani SefuTva sruli SefuTva • saerTo farTi: 23.92 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 598.07 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  12. patara bogdani fasebi mocemulia 1 Tvis qiris SemTxvevaSi, aSS dolarSi (gadaxdis dRisaTvis arsebuli seb kursiT) dRg-s CaTvliT.

  13. patara bogdani rkina gverdiTa rkina • saerTo farTi: 6.67 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 166.86 $ 1 SeniSvna: fasSi Sedis montaJi–demontaJi 2 fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  14. patara bogdani mina gverdiTa mina • saerTo farTi: 7.35 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 183.87$ 1 SeniSvna: fasSi Sedis montaJi–demontaJi 2 fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  15. patara bogdani ukana fasadi ukanafasadisrkinada mina • saerTo farTi: 2.44 kv.m • 1 kv.m-is Rirebuleba – 49.18 $ • saerTo fasi: 120 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  16. patara bogdani orivegverdirkina + ukanafasadi • saerTo farTi: 9.11 kv.m • 1 kv.m-is Rirebuleba – 25 $ • saerTo fasi: 227.86 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  17. patara bogdani SefuTva sruli SefuTva • saerTo farTi: 16.47 kv.m • 1 kv.m-is Rirebuleba – 25$ • saerTo fasi: 411.73 $ SeniSvna: fasSi Sedis montaJi–demontaJi fasi mocemulia 1 Tvis qiris SemTxvevaSi dRg-s CaTvliT

  18. fasdakleba * TaxamiTiTebuliadRGg-s gareSeaSSdolarSi

More Related