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Decision Process for containerized reefer business

Decision Process for containerized reefer business. Start. Biz selection. Decision process What business do we want What business generates the highest profit Where is our competitive edges Business selection components Route components Rate components Cost components. Route Rate Cost.

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Decision Process for containerized reefer business

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  1. Decision Process for containerized reefer business Start Biz selection • Decision process • What business do we want • What business generates the highest profit • Where is our competitive edges • Business selection components • Route components • Rate components • Cost components Route Rate Cost Profit optimization No Yes Marketing & sales

  2. Market segmentation – one product to sell Price Customer surplus Saving achieved by customers buying product at price lower than their willingness to pay Quantity The gross revenue is determined by the area

  3. Market segmentation – Multiple market segments to sell Price Yield of multiple market Segments Is bigger than just one market segment / product to sell Examples Refrigerated / CA cargoes Hazardous cargoes Bulk cargoes deploying special equipments Inter-modal transportation Cargo consolidation and x-docking Quantity The gross revenue is determined by the areas

  4. Market segmentation comparison

  5. Disclaimer This presentation contains theories and forward looking statements which reflect writer’s current forecast and estimates. The forward looking statements involve risks and uncertainties that could cause actual result to be different from those described in the forward statements. Potential risks and uncertainties include change of economic conditions, fluctuation in foreign exchange, new technology applications, market competition and regulatory developments. The writer assumes no responsibility for errors, omissions, or damages caused by or from the use of the information herein. Thank you for viewing! Contact details : Alfred Cheung Email: alfred@greensocietyassociation.com / alfredcheungshuwing@gmail.com Skype ID: alfredcheungshuwing

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