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Decision Process for containerized reefer business

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Decision Process for containerized reefer business - PowerPoint PPT Presentation


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Decision Process for containerized reefer business. Start. Biz selection. Decision process What business do we want What business generates the highest profit Where is our competitive edges Business selection components Route components Rate components Cost components. Route Rate Cost.

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slide1
Decision Process for containerized reefer business

Start

Biz selection

  • Decision process
      • What business do we want
      • What business generates the highest profit
      • Where is our competitive edges
  • Business selection components
      • Route components
      • Rate components
      • Cost components

Route

Rate

Cost

Profit optimization

No

Yes

Marketing & sales

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Market segmentation – one product to sell

Price

Customer surplus

Saving achieved by customers

buying product at price lower

than their willingness to pay

Quantity

The gross revenue is determined

by the area

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Market segmentation – Multiple market segments to sell

Price

Yield of multiple market Segments

Is bigger than just one market segment / product to sell

Examples

Refrigerated / CA cargoes

Hazardous cargoes

Bulk cargoes deploying special equipments

Inter-modal transportation

Cargo consolidation and x-docking

Quantity

The gross revenue is determined

by the areas

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Disclaimer

This presentation contains theories and forward looking statements which reflect writer’s current forecast and estimates. The forward looking statements involve risks and uncertainties that could cause actual result to be different from those described in the forward statements. Potential risks and uncertainties include change of economic conditions, fluctuation in foreign exchange, new technology applications, market competition and regulatory developments. The writer assumes no responsibility for errors, omissions, or damages caused by or from the use of the information herein.

Thank you for viewing!

Contact details :

Alfred Cheung

Email: [email protected] / [email protected]

Skype ID: alfredcheungshuwing

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