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In March 2012, iOS devices earned 84% of revenue from top 200 grossing apps on iOS and Android, showcasing a lucrative market. The iOS gaming sector is rapidly expanding, thanks to the devices' ability to support graphically enhanced and addictive games. The portability of iOS devices is a key driver for their popularity. The iOS market presents vast opportunities, with many users discovering its gaming potential alongside other uses. It offers a broad audience reach and cost-effective publishing options compared to other platforms. Development is facilitated by engines requiring minimal coding. The Games category on the App Store is the largest, offering a thriving ecosystem for game developers.
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The game market • In March 2012, iOS devices earned 84per cent of the total revenue generatedby the top 200 grossing apps on iOS andAndroid. - www.pocketgamer.biz • The games market for iOS is increasing rapidly due to the platforms’ ability to run games which are graphically enhanced and ones which are just simply addicting. • Also the iOS devices are highly portable which is making people want to buy them.
Why iOS? • The iOSmarket is massive. Since so many people were buying the devices for other use and then realising they can play games. • The games hit a large audience and the license to publish the games is considerably cheaper than other platforms. • There are engines which require little coding which makes developing games even easier. • The Games category on the App Store is the largest out of them all.
