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Marketing is analyzing and satisfying consumer needs.
A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.
3M's are Money, Management, and Marketing
In the 3 M's of Business model Marketing play a key role.
Buying and Selling of and exchange of goods for an agreed amount.
Marketing is the promotion of products or service especially advertising and branding.
3 conceptions of marketing are
• Production concept
• Selling concept
• Marketing concept
Long Term Factors in Marketing System are
• Internet Marketing
• Offline Marketing
• Word of Mouth Marketing
• Guerilla Marketing
• Print Advertising
• Direct Mail
• TV and Radio
• Network Marketing
• Services Marketing
• Evangelism Marketing
• Relationship Marketing
• Experiential Marketing
• Mobile Marketing
• Mobile phones
Types of Market Research:
Exploratory Research: Better understanding of the problem dimensions.
Descriptive Research: General understanding of the marketing problem
Causal Research: Used to identify cause-and-effect relationship.
• Rules are Meant to be Broken if needed
• Marketing Must Result in Sales and growth
• Be unique
• Keep a deadline