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Introduction to Marketing - PowerPoint PPT Presentation


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Toputop.com is a Internet Marketing Company,Search Engine Optimization Company India, a Professional SEO Services Firm that offers outstanding services like, Web development and Design, SEO, Link building for your website. http://www.toputop.com

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Presentation Transcript
marketing
Marketing:

Marketing is analyzing and satisfying consumer needs.

A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.

3M's are Money, Management, and Marketing

In the 3 M's of Business model Marketing play a key role.

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the 4 p s of marketing are
The 4 P's of Marketing are

Buying and Selling of and exchange of goods for an agreed amount.

Marketing is the promotion of products or service especially advertising and branding.

• Product

• Price

• Place

• Promotion

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marketing can be classified as 3c model also
Marketing can be classified as 3C model also

• Customer

• Company

• Competitor

3 conceptions of marketing are

• Production concept

• Selling concept

• Marketing concept

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short term factors in marketing system are
Short Term Factors in Marketing System are

• Product

• Place

• Price

• Promotion

Long Term Factors in Marketing System are

• Technological

• Legal

• Cultural

• Economic

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different components of a marketing plan
Different Components of a Marketing Plan:
  • Market Research/Analysis
  • 2. Marketing Objectives/Goals
  • 3. Marketing Mix/Strategy
  • 4. Marketing Budget
  • 5. Market Monitoring and Evaluating
  • 6. Plan Check List

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types of marketing
Types of Marketing:

• Internet Marketing

• Offline Marketing

• Word of Mouth Marketing

• Guerilla Marketing

• Print Advertising

• Direct Mail

• TV and Radio

• Network Marketing

• Services Marketing

• Evangelism Marketing

• Relationship Marketing

• Experiential Marketing

• Mobile Marketing

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new media marketing types
New Media marketing types:

• Internet

• Mobile phones

• IPODS

• PDAS

Types of Market Research:

Exploratory Research: Better understanding of the problem dimensions.

Descriptive Research: General understanding of the marketing problem

Causal Research: Used to identify cause-and-effect relationship.

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top marketing rules
Top Marketing Rules:

• Rules are Meant to be Broken if needed

• Marketing Must Result in Sales and growth

• Be unique

• Keep a deadline

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