Professor Andrés Musalem Marketing Management Fuqua School of Business. Introduction What’s Marketing? Three C’s Customer Company Competition Four P’s Product Promotion Price Placement Summary. Introduction to Marketing. In-class exercise: .
Write down the first WORD that comes to mind
“Experience is a hard teacher because she gives the test first, the lesson afterward.”
Your Name: ___________________________________________
Team number : ______________________________________________
In the chart below, write in the name of each team member, including yourself. Estimate the relative effort level and the amount that each team member contributed to the effectiveness. The first column should indicate relative effort and work level while the second column indicates the degree to which each individual contributed to the success of your team.
Your estimates can range from 0% to 100% but should sum to 100%.
RFID technology to track shoppers path inside grocery stores. (PathTracker®)
Source: Southwest Airlines: An In-Depth Review
Wal*Mart quits Germany (85 stores, $2.55 billion, 2006):
What’s the right price for Angiomax?
Should Team Sameeruse a traditional promotional approach?
Should XM air ads?
Should Starbucks invest in improving its customer service?
How should Ford promote the adoption of the Ford Ka?
Should Unilever launch a new product for the low income segment in Brazil?
Creates operating profit improvement of:
1% improvement in price at
*From Dolan and Simon (1996)