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Spanish Peaks Resort Retreat from the Ordinary!

Spanish Peaks Resort Retreat from the Ordinary!. Brian Dolan Rob Salaki Frank J. Bruno Chris Joyce Erin Flanagan. History. Founded in 2002 Private Golf/Ski Community Old Indian Crow legend Abraham Lincoln. Situation Analysis. Second/Third Home Social Appeal for “Montana” Untamed west

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Spanish Peaks Resort Retreat from the Ordinary!

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  1. Spanish Peaks ResortRetreat from the Ordinary! Brian Dolan Rob SalakiFrank J. Bruno Chris Joyce Erin Flanagan

  2. History • Founded in 2002 • Private Golf/Ski Community • Old Indian Crow legend • Abraham Lincoln

  3. Situation Analysis • Second/Third Home • Social Appeal for “Montana” • Untamed west • Escape from Busy life to serenity • “Get Away”

  4. Prospect • Who: Philip Vanderwall • Where: From Connecticut • Why: (same as in Situation Analysis) • How: Informed through Direct Mail

  5. Why Spanish Peaks? • Last undeveloped western ski market • First Entry, unspoiled Montana • Heritage – Yellowstone National Park • Hotness, great appeal • Remote but not removed

  6. Marketing Mix • Product • Price • Place • Promotion

  7. Promotional PlanAdvertising • Use New and Current Ads • Magazines • Wall Street Journal • Painted Posters • “Built-out” ski areas

  8. Sales Promotion • General Motives • GMC Celebrity Pro-Am Golf Tournament Bottom Line Attraction + Awareness = Advancement

  9. Past/Present July 2004 80 members Clubhouse Completion $37 mil. Infrastructure Improvements Summer 2004 Future Spring 2006 296 members Lodge Completion Marketing Objective

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