TREND ANALYSIS ASSIGNMENT. CIS Writing Mara Corey, Irondale High School. Basic Features of Trend Analysis. Presentation of Trend A Convincing Causal Argument An Prediction or Discussion of Future. For most people, the terms "trend" and "fad“ are used interchangeably.
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Mara Corey, Irondale High School
In other words, fads are short-term fanaticisms; a blip in culture time whereby it seems the whole world is joined in the same craze. Exciting and electric as they are, they burn out fast.
A fad is a fast and furious practice, product, or interest, fueled by tremendous hype and followed by a deep decline.Usually isolated to a few market segments, or particular demographic groups, fads are self-contained, short-lived phenomena.
Witness the short-lived era of the Trucker Hat (2001-2003, depending on whom you ask). Or Rubik's Cubes, virtual reality, grunge, pogs, and countless others.
We want fad amnesia, to forget them and bury them away. . . at least until the next generation revives them as retro goofs. That's because they stand for a certain point in time that we have moved past.
Trends, though, may represent long-term changes or movements that are substantial to society. They become part of our DNA, even though they may begin with just a few people, the trendsetters.
A trend is a slower, steadier development. Trends are characterized by new ways of doing business, new lifestyle practices, the changing needs of customers and new products or services that render older ones obsolete.
While trends don’t usually generate as much enthusiasm as fads and take longer to develop, they are longer lasting and far more widespread. Instead of plummeting to their demise, many trends evolve into permanent shifts in the ways we live, work, and interact with others.
Both trends and fads begin on the fringe and move toward the center (the mainstream), but fads fall away, while trends continue to penetrate larger groups with lasting effects.
Uncovering the epiphany - Fads create a frenzy and fade; trends spur a transformation in our culture. More fascinating still, many fads are the byproducts of larger, looming trends.
Take the portable music trend spurred by the eighties boom box, which then evolved into the nineties walkman and matriculated into the millennium with the iPod.
While the hardware has been replaced with devices that are more popular and portable, this trend has rocked steady for decades (and may already be classified as a permanent shift).
Trendsetters get the ball rolling, like the first geeks who began file sharing on the Internet in the mid-nineties. They led to the digitization of music, which has built new industries and changed the way most of us consume music.
Or JFK, a trendsetter in many ways, who was credited with influencing men in the early sixties to go hatless. Since then, practically no one outside of a costume party, swing band, or Mafia film wears a Fedora.
Real trends have depth. Something causes their popularity and acceptance. In the example above, hip-hop must have fused itself to our culture for a reason.
Understanding that is the job of sociologists, trendwatchers, market researchers and other professionals who are sought to analyze society and forecast the trends that will change the game.
main reason or reasons for the existence of the trend
In order to effectively analyze a trend, as opposed to simply reporting on a trend, you must consider the effects of the trend on the culture.
A.Confirms your own hunches about the
B.Suggests other causes for the trend
C. Provides evidence in support of your
D.Suggests effects of the trend
E.Suggests problems/solutions for the trend