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Viewpoint of a U.S. Bank Mobey Forum 10 th Anniversary Member Meeting

Viewpoint of a U.S. Bank Mobey Forum 10 th Anniversary Member Meeting. June 18, 2010 Helsinki. Corporate Profile.

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Viewpoint of a U.S. Bank Mobey Forum 10 th Anniversary Member Meeting

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  1. Viewpoint of a U.S. BankMobey Forum10th Anniversary Member Meeting June 18, 2010Helsinki

  2. Corporate Profile Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving more than 58 million consumers and small business relationships with more than 5,900 retail banking offices, more than 18,000 ATMs and award-winning online banking with nearly 30 million active online users and 4.5 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than four million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

  3. Physical Presence – more than 5,900 Retail Stores

  4. Physical Presence – more than 18,000 ATMs

  5. Key Elements for Bank of America • A large retail customer base • More than 58 million households and small businesses • A relationship with one in every two households in the U.S.A. • The largest card issuer in the U.S. and U.K. • Award-winning Mobile Banking platform • Triple-play of text, apps, and WAP banking • 4.5 million active users and growing • A tradition of innovation and leadership

  6. BAC’s Mobile Ecosystem View Issuing Banks Merchants Payments Networks Loyalty Cards Coupons POS Enhancements Trusted Service Manager NFC/Chip (Stickers, SD) Mobile Networks Handset Manufacturers OTA Consumers Wallet Developers Offer customers an integrated mobile experience (banking, deposits, payments) to deepen relationships Note: Logos and brands are illustrative only

  7. Mobile workgroups, evaluations, prototypes and trials • Approaching a complex ecosystem • Methods for step-wise learning • Technical evaluations • Understanding and accelerating shake-outs • Testing the cooperative spirit • Both amongst and across sectors • Reducing risk • Replacing assumptions with empirical data through trials and tests • Learning locally • Studying globally • Making the leap from pilot to production BIG MOBI

  8. Key Challenges • Leading simultaneous collaboration both horizontally (across sectors) and vertically (across competitive borders) • Stakeholder education and understanding of a complex ecosystem • Promoting widespread adoption both in handsets and merchants • Merchant upgrade paths • Revenue first or revenue later • The U.S. handset market • A steady onslaught of payment apps

  9. Thank you for your interest! • Contact information Matt Calman, Senior Vice President Bank of America (980)-388-1394 matt.calman@bankofamerica.com Charlotte, North Carolina USA

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