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OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs

OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs. June 5, 2008. About the Ontario Power Authority. Mandate is to ensure reliable, sustainable electricity supply for Ontario Functional areas: - system planning - conservation - generation procurement

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OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs

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  1. OPA’s 2007 Summer Savings and 2008 Summer Sweepstakes Conservation Programs June 5, 2008

  2. About the Ontario Power Authority • Mandate is to ensure reliable, sustainable electricity supply for Ontario • Functional areas: - system planning - conservation - generation procurement - sector development

  3. A simple game

  4. A simple program concept Summer Savings 2007: • Use 10% less electricity • Get a 10% credit on your electricity bill

  5. Ontario’s Conserver Foursome

  6. The Tools – Direct to Customer

  7. The Tools - Advertising

  8. The Tools - Interactive Every Kilowatt Counts - Use Electricity Wisely Wheel

  9. Team Players ENERGY STAR can get you there • Get rid of old fridge and buy ENERGY STAR appliances • Buy ENERGY STAR products offered through Every Kilowatt Counts coupon program • Replace central air conditioner with ENERGY STAR qualified models • Link to ENERGY STAR for even more tips

  10. Not so simple after all

  11. 2007 Implementation Challenges • 80+ potential utility partners • Billing system changes • Advertise in advance • Estimated bill credit (~$17 bi-monthly billed) relatively small vs. consumer’s effort • High incentive costs (3.6M potential participants) • What about free riders? • Costly incentives – budgeted $13M • Weatherization algorithm • Time-lag to pay out credits • How to count MW savings? • EM&V lag time for verified results

  12. How I spent my 2007 summer vacation

  13. 2007 Scorecard Summer Savings results: • $6.5M fixed program cost • Paid $15M in incentives to date • 900,000+ participants • 54 MW* • 69% awareness at peak (+38% over pre-launch)

  14. 2008 Every Kilowatt Counts Summer Sweepstakes

  15. 2008 – Avoiding the “hazards” • Keep it simple • Leverage billing system investment • Participant opt-in • Manage incentive costs with contest format • Local promotion by utility partners • Early Bird draw • Drive to other programs • Meaningful Grand Prizes

  16. Featuring ENERGY STAR qualified prizes Laundry Room Package Kitchen Package

  17. 2008 -- Moving in the right direction • 70 utilities participating • Bill inserts began as of mid-May • Mass advertising launched May 26 • 13,000 sign-ups to date • 20% awareness

  18. Questions?

  19. Contact Information Kathryn Quail Manager, Retail Segment Ontario Power Authority Office: 416-969-6081

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