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INNOVATION AND CREATIVITY: RESPONDING TO MARKET TRENDS ADVENTURE TOURISM CONFERENCE FEBRUARY 2012

INNOVATION AND CREATIVITY: RESPONDING TO MARKET TRENDS ADVENTURE TOURISM CONFERENCE FEBRUARY 2012. … the job to be done… growing the value of tourism… helping to make a DESTINATION a great place, to live work and visit….

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INNOVATION AND CREATIVITY: RESPONDING TO MARKET TRENDS ADVENTURE TOURISM CONFERENCE FEBRUARY 2012

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  1. INNOVATION AND CREATIVITY:RESPONDING TO MARKET TRENDSADVENTURE TOURISM CONFERENCEFEBRUARY 2012

  2. … the job to be done…growing the value of tourism… helping to make a DESTINATION a great place, to live work and visit…

  3. … creating the environment to grow a sustainable, INNOVATIVE, competitive businesses and destination…

  4. MAIN CONCERN 1:Serial reproduction:Crimes against the consumer

  5. MAIN CONCERN 2:Market segmentation is a load of b-ll---ks… an adventure tourist is just a tourist!!

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  9. “The Traveller with his heavy load is in need of a friend” – ETHNOGRAPHY OF EXPERIENCE Damaged Romanticism Anticipation - engagement - fulfilment - regret Recharged Optimism Anticipation - engagement - fulfilment - inspire

  10. Fresh challenges:New opportunities

  11. Radicalism

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  18. UN WORLD TOURISM ORGANISATION: GOBAL INTERNATIONAL ARRIVALS FORECASTS. 2011

  19. UK TOURISM

  20. SLOVENIA

  21. Uber Competitiveness

  22. RYANAIR 2000 11 ROUTES/ RYANAIR 2011 1100 ROUTES

  23. Market-focused and trend led

  24. Experience * Creativity * Discovery * Exploration * Search for the Authentic * Local Food and Drink * Local Culture * Customised * Concierge Services * Activity * Experimentation * Lifestyle * Looking Good * Discerning * Affordable Luxury * Multi-faceted * Mobile * Open to New Ideas * Embedded Generosity * Art * Architecture * Design * Experience

  25. CHALLENGE

  26. CHALLENGEeverything

  27. “Dull is a really crowded market place”

  28. IMPORTANCEOFINNOVATION = TRANSFORMATION

  29. “The industry needs hybrid thinkers and hybrid solutions.. But this industry is NOT sufficiently innovative and creative to deliver.” Claus SendlingerCEO, Design Hotels, 2011

  30. Hybrid Solutions,lifestyle fusion

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