Presentation 2003 Influence Impact Knowledge Authority

1. Presentation to: <name> <company> Presentation 2003 Influence Impact Knowledge Authority

2. BMJ Publishing Group Ltd • A wholly owned subsidiary of the British Medical Association (BMA) • Established in 1840 • One of the world’s leading general medical publishers • Unique access to more than 100,000 doctor members • Over 27 leading journals cover all major medical specialties • A wide range of books including the ‘ABC’ series • Flexibility to respond to the ever changing needs of the medical profession • BMJ is the Group’s flagship journal the doctor will see you now

3. the doctor will see you now BMJ Publishing Group Ltd Our Vision • To be the world’s most influential and widelyread medical journal Our Mission • To publish rigorous, accessible and entertaining material that will help doctors and medical students in their daily practice, lifelong learning, and career development • In addition, to be at the forefront of the internationaldebate on health

4. BMJ Editorial Profile • Published weekly: - 4 main editions - 11 BMJ local editions world-wide • 6000 articles submitted, only around 10% are selected after rigorous peer review • Unique ‘general’ nature • Contents: - Expert Editorials - Original Scientific Papers - Primary Care/General Practice - Information in Practice - Clinical Review - Education & Debate - News, Minerva, Letters the doctor will see you now

5. BMJ Editorial Profile • The BMJ produces special theme issues which cover a specific topic of importance to the medical profession • For further information on past, current and future theme issues please look at bmj.com the doctor will see you now

6. New BMJ EditorialDevelopments in 2003 • Interactive Case Reports - allows readers to post diagnoses and suggestions for management on bmj.com, as cases unfold in BMJ • Extracts from www.besttreatments.org - provides informationfor doctors and patients • The BMJ Family Page - up to date research from BMJ Journals • New premium advert position - facing second Contents • New sections - continuing education and medical cases • More concise papers - more readable the doctor will see you now

7. BMJ Clinical Research

8. BMJ Clinical Research • Market leader: Average Issue Readership (AIR) 79% of all UK Senior Grade hospital doctors (nearest competitor 62%) * • 68,000 weekly circulation • Ratio of 75% editorial to 25% advertising ensures maximum visibility and impact for campaigns ** • BMJ Clinical Research is rated as being the most interesting and educational medical title, with the most overall value * Sources: * Taylor Nelson Sofres plc Hospital Media Survey 2002 ** Media Monitoring Services, November 2002 the doctor will see you now

9. BMJ Clinical Research Average Issue Readership (AIR)All UK Senior Grade Hospital Doctors % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

10. BMJ Clinical Research Best for Diabetes, Urology, Genito-Urinary MedicineAverage Issue Readership (AIR) - Senior Grades Diabetes & Endocrinology Urology Genito-Urinary % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

11. BMJ Clinical Research Best for Heart Disease SpecialistsAverage Issue Readership (AIR) - Senior Grades Cardiology Chest Disease/ Thoracic Surgery General Surgery % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

12. BMJ Clinical Research Best for Rheumatology, Obs and Gynae, GastroenterologyAverage Issue Readership (AIR) - Senior Grades Rheumatology Obs and Gynae Gastroenterology % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

13. BMJ Clinical Research Best for Child Health, Thoracic Surgery and ENTAverage Issue Readership (AIR) - Senior Grades Paediatrics Thoracic Surgery ENT % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

14. BMJ Clinical Research Best for Neurologists, Geriatricians and PsychiatristsAverage Issue Readership (AIR) - Senior Grades Dermatology Psychiatry Geriatrics % AIR Source: Taylor Nelson Sofres plc Hospital Media Survey 2002 the doctor will see you now

15. BMJ Clinical Research SELECTIVE INSERT SERVICE Target your message to hospital doctors specialising in specific therapeutic areas through: • Loose Inserts • Bound Inserts • Band Wrappers • Tip-on Cards Minimum charges: • £1000 Loose Inserts • £1100 Bound Inserts • £1200 Banded Wrappers the doctor will see you now

16. BMJ Clinical Research The obvious choice for launching a product or continuing brand awareness amongst hospital doctors across all grades and all specialties the doctor will see you now

17. BMJ General Practice

18. the doctor will see you now BMJ General Practice • 27,000 weekly circulation • Read by doctors in all areas of primary healthcare • Ratio of 75% editorial to 25% advertising ensures maximum visibility and impact for your campaigns • Widely read by younger doctors and female doctors* • 7% of GPs read the BMJ but NOT the other weeklyprimary care titles** • Reaches GPs whom pharmaceutical representatives have difficulty targeting face-to-face* • Most re-read title and retained for future reference* Source: * JICMARS National Medical Readership Survey, October 2002 ** IMS Reach & Frequency Report 2002

19. the doctor will see you now BMJ General Practice Circulation and Readership comparisons between the weekly general practice journals Circulation as % of universe TAIR as % of total universe TAIR as % of circulation % Source: JICMARS National Medical Readership Survey, October 2002

20. the doctor will see you now BMJ General Practice One week’s advertising: coverage of GPs % of all GPs Source: IMS Reach & Frequency Report 2002

21. the doctor will see you now BMJ General Practice Readership comparisons between the general practice clinical journals % of all GPs Source: JICMARS National Medical Readership Survey, October 2002

22. the doctor will see you now BMJ General Practice Good for reaching GPs with low face-to-faceexposure to the pharmaceutical industry % of all GPs Source: JICMARS National Readership Survey, October 2002 / IMS Reach & Frequency Report 2002

23. the doctor will see you now BMJ General Practice Enables you to reach those general practitioners, other publications can’t reach*, and thus maximise your product’s exposure to GPs Source: *JICMARS National Medical Readership Survey, October 2002

24. the doctor will see you now BMJ International • Weekly • Delivered to 14,800 overseas doctors • Africa 650 • Australasia 1370 • Central and South America 290 • Europe 7850 • Far East 865 • Indian sub-continent 255 • Middle East 320 • USA and Canada 3200

25. the doctor will see you now BMJ Compact • Read by retired members of the BMA who maintain an activeinterest in medicine • Circulation 13,500 • Readership Profile: Affluent discerning and receptiveAB socio-economic audience with a high disposable income • More than twice as likely to donate to charities • Twice as likely to purchase luxury products • Four times as likely to possess gold cards& branded store cards • 50% more likely to own a property in the top 3council tax bands • BMJ Compact - an excellent medium for pin-point targeted campaigns to this ever increasing influential audience

26. Visitor clicks on a site banner and travels to a dedicated Brand Portal - conventionally located at uk.bmj.com/product

28. Best read medical website by UK GPs • Best Integration of Media (Business Sector) AOP UK Award 2002 • Topic targeted • Audited site traffic: 470,904 users • Recognised brand & respected publisher • Authoritative professional association • ABPI Code compliant • MCA Approved for POM advertising • IAB Member • PPAi Award Winner Best Business Product • Highly acclaimed development partner Stanford University

29. BMA News

30. the doctor will see you now BMA News • Launched in April 2001 • A weekly, news driven A3 newspaper • Lively mix of the latest news, comment, debate, financial advice and coverage of medico-politics • The main channel of communication between the BMA and its members, offering up-to-date and authoritative information about BMA campaigns, negotiations and lobbying activities • Campaigning for Doctors’ rights

31. the doctor will see you now BMA News A3 FORMAT • 16 Pages • Ability to use creative treatments suitable forthe tabloids but not the BMJ ONE EDITION • Target ALL doctors when budget is tight, or as an effectiveback-up to core advertising in BMJ General practice andBMJ Clinical research WEEKLY • Greater frequency - more OTS

32. the doctor will see you now BMA News FIRST FOR NEWS • Breaking news EVERY WEEK from a top-class reportingteam with unique access to the key decision-makers andopinion formers FIRST FOR VIEWS • Comment, opinion and insight from the leaders of themedical profession • Entertaining and provocative columnists • Forum for debate on the issues that effect doctors

33. BMJ Journals (formerly Specialist Journals)

34. the doctor will see you now BMJ Journals • Over 27 BMJ Journals published byBMJ Publishing Group Ltd in conjunction withother professional bodies • Read by consultants and senior registrars - the opinion leaders • Used as a constant reference source,guaranteeing a long shelf life for your adverts

35. the doctor will see you now BMJ Journals • HEART - reaches 80% of Cardiologists • THORAX - read by 89% of Thoracic Surgeons • JNNP - reaches 82% of Neurologists • ARD - 61% of Rheumatologists • BJO - 63% of Ophthalmologists • EMJ - 78% of Accident and Emergency Specialists • GUT - 79% of Gastroenterologists • ADC - 91% of Paediatricians • STI - 85% of Genito-Urinary Medicine Specialists

36. the doctor will see you now BMJ Journals New design across all special journals to ensure… • Clearer pages • Stronger content • More cohesive style • Greater readability • More impact

37. the doctor will see you now BMJ Journals Target the opinion leaders and give your campaigns even greater impact

38. the doctor will see you now BMJ Journals Heartwww.heartjnl.com The official journal of the British Cardiac Society PublicationMonthly Total Circulation3950 UK Circulation1500 European Circulation775 North American Circulation 825 Impact Factor2.636 Journal Ranking13 (of 65) Readership80%

39. the doctor will see you now BMJ Journals Heart • The official journal of the British Cardiac Society • Leading international clinical journal that keeps cardiologists in touch with advances in the treatment and prevention of cardiovascular disease • High quality original papers published on all aspects of cardiovascular disease as well as topical, authoritative editorials, comprehensive reviews, case reports and education series

40. the doctor will see you now BMJ Journals Thoraxwww.thoraxjnl.com The official journal of the British Thoracic Society PublicationMonthly Total Circulation4500 UK Circulation2200 European Circulation900 North American Circulation750 Impact Factor4.09 Journal Ranking3 (of 30) Readership89%

41. the doctor will see you now BMJ Journals Thorax • The official journal of the British Thoracic Society • A leading journal in respiratory medicine • Enviable, long-standing reputation for publishing clinical and experimental research articles covering many disciplines, including pathology, immunology and surgery • Additional coverage of recent developments in basic biomedical sciences and a regular review series to keep thoracic physicians abreast of advances • High citation index, rapid publication and strong emphasison clarity makes Thorax a leading international journal inits specialty

42. the doctor will see you now BMJ Journals Gutwww.gutjnl.com The official journal of the British Society of Gastroenterology PublicationMonthly Total Circulation4900 UK Circulation1880 European Circulation1200 North American Circulation 975 Impact Factor6.17 Journal Ranking4 (of 47) Readership79%

43. the doctor will see you now BMJ Journals Gut • The official journal of the British Society of Gastroenterology • A leading international journal in Gastroenterology • Established reputation for publishing first class clinical research of the alimentary tract, the liver, biliary tract and pancreas • All branches of Gastroenterology covered

44. the doctor will see you now BMJ Journals Journal of Neurology, Neurosurgery and Psychiatrywww.jnnp.com PublicationMonthly Total Circulation3050 UK Circulation650 European Circulation1000 North American Circulation840 Impact Factor3.024 Journal Ranking17 (of 136) Readership82%

45. the doctor will see you now BMJ Journals Journal of Neurology, Neurosurgery & Psychiatry • JNNP publishes important papers covering the whole field of clinical neurological practice Emphasis given to common disorders such as:- Cerebrovascular Disease - Epilepsy- Multiple Sclerosis - Subarachnoid Haemorrhage- Parkinson’s Disease - Pathogenesis- Peripheral Neuropathy • Only high priority articles are published

46. the doctor will see you now BMJ Journals Annals of the Rheumatic Diseases (ARD)www.annrheumdis.com PublicationMonthly Total Circulation6650 UK Circulation800 European Circulation4250 North American Circulation750 Impact Factor3.188 Journal Ranking2 (of 22) Readership61%

47. the doctor will see you now BMJ Journals Annals of the Rheumatic Diseases (ARD) • The official journal of EULAR(European League Against Rheumatology) • First published in 1939 • Fully international, ARD features original work on all aspects of Rheumatology and disorders of the connective tissue • Topical leaders and reviews commissioned to address wider aspects of Rheumatology • Published materials: Clinical, Epidemological and Laboratory Reports, Hypothesis Articles and Clinical Teaching (including Diagnostic Radiology cases and lesson of the month) • Concise scientific communication is encouraged and peer-reviewed proceedings of international meetings are featured

48. the doctor will see you now BMJ Journals Archives of Diseases in Childhoodwww.archdischild.com The official journal of the Royal College of Paediatrics and Child Health PublicationMonthly Total Circulation9500 UK Circulation6000 European Circulation1100 North American Circulation775 Impact Factor2.129 Journal Ranking7 (of 69) Readership91%

49. the doctor will see you now BMJ Journals Archives of Disease in Childhood (ADC) • The official journal of the Royal College of Paediatrics and Child Health • First published in 1926, the journal focuses on all aspects of child health and disease from the perinatal period (in the Fetal and Neonatal edition) through to adolescence • Published monthly, ADC includes peer reviewed material of a high standard - original papers, editorials and commissioned review articles published in each issue • Truly international with international readership and papers originated world-wide

50. the doctor will see you now BMJ Journals British Journal of Opthalmology www.bjophthalmol.com PublicationMonthly Total Circulation2200 UK Circulation575 European Circulation600 North American Circulation440 Impact Factor1.942 Journal Ranking12 (of 43) Readership63%