10 Tips for Creating the Perfect Event Sponsorship Proposal

1. 10 Tips for Creating the Perfect Event Sponsorship Proposal https://www.thepromoapp.com/

2. Organizing an event is great and reaching your set targets for the event is even better. But planning an event costs money, and this is why we need sponsorships. Sponsorships are helpful not only because they can provide financial assistance, but also add credibility to your event. And, if you cultivate a good relationship with your sponsors, you can count on their support for future events.  So, how do you go about landing that dream sponsorship? It all starts with the perfect event sponsorship proposal. It is critical that your event sponsorship deck stands out above the others. This doesn’t mean you have to put together a monster document. You will need to be smart about the kind of information you include.  Not sure where to get started? Read on for 10 tips to creating an attractive event sponsorship proposal. 

3. 1. Create Your List of Recipients Most importantly, before even sending out your event sponsorship deck, make sure that it is going to the right people. This will of course involve some phoning around and digging. Call companies directly and ask them who the best person would be to speak to about sponsorship. More often than not, they will provide you with a name and email address.  Your list of recipients should be a list of companies that are open to sponsorship. Do enough research on the company to feel confident when approaching them. 

4. 2. Make Sure Your Proposal Is Relevant to Your Sponsor

5. There is no point in sending a proposal to a brand that does not align with your event or objectives. At the very least, you and the brand should have similar target audiences.   Keep an eye on their recent campaigns and social media content. Once you have seen what their communication objectives are, you are able to discern if your event would be of interest to them.  

6. 3. Your Event Sponsorship Proposal Objectives Should Be Clear  If you want a brand to invest in your event, you need to specify what you wish to achieve with it. This way, they will be able to decide whether their sponsorship will assist. There will be no point for a sponsor to partner with an event that they feel doesn’t share objectives or a target audience. 

7. 4. Offer Different Sponsorship Tiers  Not all the brands you approach will have the same budget available. For this reason, put together different sponsorship tiers. Sponsors can get a certain level of exposure at your event for different price points.  For example, offer a diamond, platinum and gold package. Clearly list the different deliverables for each tier, and why it would work for them. Doing this shows that you appreciate different companies having varying budgets. It also shows that just because they cannot afford a diamond package, doesn’t mean that the budget they do have isn’t valued. It demonstrates versatility and your experience in event planning. 

8. 5. Include Your Credentials in Your Event Sponsorship Proposal If this is your first, or one of your first, events you will need to provide more information about you/your company. Brands need to know that the event they are investing in is organized by reputable people. Include your previous experience, with links to work you have done if possible. 

9. 6. Don’t Forget Your Visuals  In your event sponsorship proposal, it’s important that you also include images. Adding in photos from similar events you have done helps the brand paint a picture of the kind of event you are planning. Depending on the nature of your event, you could include links to videos, snippets, etc. to give a true feel of the event.

10. 7. Share Relevant Event Data

11. To persuade your potential sponsor, you will need to show them some numbers. Include social media stats and data from previous events. What this needs to demonstrate is an interest in your events and a growing audience.  If possible, include financial information from previous events. If you made a profit, show that. Also, if you could, show which demographic stood out the most at the event. These statistics will back up your request for sponsorship and who their brand will be reaching. Show your sponsors that your events are worth the investment. 

12. 8. Include Your Event Sponsorship Proposal Planning Timeline Including your planning processes such as dates and milestones, will bring more clarity to your sponsor. They will be able to plan and see if the event aligns with their messaging for the specific time period your event takes place in. They will also be able to see whether they will be able to dedicate enough resources to manage the sponsorship. 

13. 9. Specify the Benefits of Being a Sponsor  Why should they sponsor your event? How will it benefit their brand reputation? If you can promise increased brand awareness, state that. If you can introduce the brand to a new, desired target audience, include it. When making the final call to join as a sponsor, this will be a very important point to consider. It needs to make financial sense, but also further their objectives as a brand. 

14. 10. Keep Everything Short and Sweet

15. This doesn’t mean that your proposal should be in the body of an email, but respect that many people are busy and won’t have time for a proposal with over 30 slides. Keep it as concise as possible, and display your information in a way that’s easy to read. Where you can, include graphics and images, instead of bodies of text. If you have the resources to do so, have a graphic designer design a sponsorship template for you. This way, each event you host will have a dedicated template for the event sponsorship proposal. It displays professionalism.  Your event sponsorship proposal is the key to landing extra funding and support for your event. It is not a document that should be rushed, and attention should be paid to each point or slide. Your proposal also serves as the first impression you make on the brand. If they like the proposal, they will likely request a meeting with you to discuss their involvement in more detail. Thus, it’s really important to include as much important information in your pitch deck as possible. 

16. Contact us https://www.thepromoapp.com/