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What is XM Radio? PowerPoint Presentation
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What is XM Radio?

What is XM Radio?

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What is XM Radio?

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  1. What is XM Radio? What is SIRIUS XM Radio? Sirius XM Radio is broadcasting over 170 digital channels of music, news, sports and talk direct to cars, homes and portable units via satellite and our extensive repeater network. • The channels originate from SXM's broadcast centers, the world's largest all-digital studio complexes in Washington, DC and New York, NY and are uplinked to our satellites. The satellites transmit the signal across the entire continental United States. Each satellite provides 18kw of total power, making them the most powerful commercial satellites ever built, providing coast-to-coast coverage. • In July 2008, The Sirius and XM Satellite Radio companies officially merged. The combined company currently (ending Q1 2010) has over 19 million subscribers. Sirius XM Radio offers consumers the best of both services, while maximizing significant efficiencies. During 2010, Sirius and XM will be combining many of their business functions, moving closer to operation as a single company, servicing both XM and Sirius customers simultaneously. • Sirius XM Satellite Radio is changing the way people listen to radio in the same way cable changed television.

  2. How XM Radio Works “BestofBoth”

  3. SIRIUS Programming • 69 Commercial-free music channels • 23 Rock Channels, 5 Country Music Channels • Pop, Rock, Dance, Hip-hop, R&B, Country, Christian, Jazz/Blues, Standards, Classical, Latin/Int’l • 65 News, sports, entertainment, international, weather and traffic channels • Play-by-Play Sports action from over 150 Colleges • Every NASCAR Race, Every NFL Game • Compelling and exclusive programming such as: Howard Stern, Playboy Radio, Blue Collar Comedy, The Catholic Channel, The Metropolitan Opera Channel and Dr. Radio • 4 Comedy Channels, 4 Family and Health Channels • French, Korean and Spanish Channels

  4. XM Programming • 69 commercial-free music channels • Exclusive content, strategic partnerships, Live Music, Music “Neighborhoods” • Original exclusive programming including Willie’s Place, BB King’s Bluesville, Bob Dylan’s Theme Time Radio Hour, and Artist Confidential • Over 50 sports play-by-play & sports talk channels • MLB, NHL, PGA Tour, IndyCar and exclusive college sports • Original shows with Coach K, Phil Esposito and Rob Dibble • Over 35 news, talk, comedy and entertainment channels • Exclusive women’s programming featuring Oprah and the team from Good Morning America • Opie & Anthony completely uncensored on The Virus • 21 dedicated instant traffic and weather channels & a 24/7 emergency alert channel

  5. SIRIUS XM Satellite Radio is a Premium Entertainment and Information Service Entertainment On SIRIUS XM • Enormous amount of content unique to SIRIUS XM Radio specifically created for our diverse subscriber base • Only the best hosts reside on SIRIUS Stars where personalities and celebrities such as Barbara Walters, Judith • Regan, and Deepak Chopra engage our subscribers with their own personal brand of entertainment. • Oprah and Friends, Cosmo Radio and Martha Stewart Living Radio cater to entertaining key target markets

  6. SIRIUS XM Satellite Radio is a Premium Entertainment and Information Service Comedy On SIRIUS XM • The funniest comics in the world are on SIRIUS XM Radio • Exclusive comedy channels include Jamie Foxx’s The Foxxhole, Blue Collar Radio, and Raw Dog • Comedy programming features specials and classic stand up performances

  7. SIRIUS XM Satellite Radio is a Premium Entertainment and Information Service Sports On SIRIUS XM • Exclusive Partnerships with the NFL, MLB, NASCAR, Formula 1, NHL, NBA and PGA • Every game in MLB and the NFL all season long • Complete coverage of the biggest sports events around the world covering everything from Barclays English Premier League soccer to the Final Four • The most comprehensive sports coverage lead by Chris Russo and Mad Dog Radio

  8. SIRIUS XM Satellite Radio is a Premium Entertainment and Information Service Talk And News On SIRIUS XM • SIRIUS XM Radio covers news and events from around the world over a multitude of talk and news channels • Quality broadcasts from the world’s greatest news organizations: CNN, Fox News, BBC and more • Up-to-the-minute business news delivered by CNBC, Bloomberg, and more • Intellectual discussions on today’s political topics broadcast on popular platforms including NPR, P.O.T.U.S, SIRIUS Left, and SIRIUS Patriot

  9. SIRIUS XM Satellite Radio is a Premium Entertainment and Information Service Family Programming On SIRIUS XM • Family-friendly programming for all ages • Entertainment especially for kids and tweens on Kids Place Live and Disney Radio • Doctor Radio covers a diverse array of health issues and allows listeners to directly interact with world-class medical professionals

  10. Sirius XM Satellite Learning Game

  11. GM / XM Partnership The Relationship: • XM Satellite Radio, Inc. owns service and programming • GM acts as a distributor, selling XM hardware in GM vehicles • GM earns revenue from XM for selling vehicles with XM hardware: • Factory-installed XM is the sales focus • GM does not benefit from aftermarket sales

  12. Pricing Hardware: • Included in many vehicle equipment groups • $199 option GM Programs: • 3-Month Trial • All GM customers receive at least 3-month trial service + free activation • Some vehicles have extended trials as part of option packages or retail promotions • No obligation to continue service beyond trial period

  13. XM Packages and Pricing

  14. XM Instant Traffic & Weather Channels • Channels in 21 major markets - Encompass about 40% of XM’s subscribers • Local Traffic/Weather reports available in every market 24/7 • Traffic reports are 1-3 minutes and are immediately following by a local weather report - Powered by Traffic Pulse & The Weather Channel - Reports are updated every 10 minutes - 24/7 • National weather/Emergency Alerts available on XM 24/7 - Powered by The Weather Channel

  15. XM NavTraffic • Operational in over 100 major markets • Powered by NAVTEQ: Uses data from all departments of transportation; police and emergency services; governmental & private sensors, cameras and airborne reports. • Displayed on Navigation Screen • Visual “color-coding” to indicate “Traffic Flow.” • Icons - accidents and road construction • Customized reports: • Congestions, accidents, incidents, road construction,average speed and estimated driving time.

  16. Traffic icons displayed in “Map View” Traffic Icons displayed in “Map View”

  17. Traffic details on route with reroute/avoid options

  18. “”Incident Icons - Shown on the Navigation System • Accidents, road construction or other incidents affecting traffic are displayed as icons on the navigation map at the location of the incident. • Icons may only be displayed at certain zoom levels of the map. • Incidents will only be displayed if they are considered “traffic impacting”. • The incident icons on the map may lag behind the actual incident, or remain for a while after the incident has cleared. This is normal, due to the time it takes for an accident to be reported.

  19. Local Forecast Feature • The Local Forecast data displays and individual product availability vary by vehicle hardware. • Local Forecast and Current Conditions information is provided for over 150 major US cities. ( 3 – 5 day forecast displayed) • Weather information will be provided for the closest major US city and may take longer than 12 minutes to be displayed on a device. • For more information about XM NavTraffic, visit

  20. XM NavTraffic Pricing Subscribing to the XM NavTraffic service:XM NavTraffic service is available as a stand alone package (without XM radio) or as a premium package coupled with XM radio for $3.99 per month. That is less than $1 per week for the real-time traffic information provided by XM NavTraffic. Service Pricing: XM NavTraffic only: $9.95 per month XM NavTraffic with XM Audio: $3.99 + 12.95 = $16.94 per month

  21. 2011 GM Vehicles with XM Radio & NavTraffic

  22. Demonstrating XM • The best way to sell XM Satellite Radio is to let the customer • listen to it: “People who try XM, Buy XM” • Know the radio operation • - How to scroll between AM/FM/XM bands • - How to scroll through channels • - How to show artist/song title • Preset all 12 XM Radio channel presets (XM 1 band & XM 2 band) • Ask the customer what type of music they listen to, then show • them the channels that best suit their tastes. • Ensure customers have a channel line up to guide them • through the many channels

  23. GM-focused • Linked with all divisional websites • XM Corporate website (

  24. Review- Please Read Carefully! Please take your final quiz now. If you have taken your quiz and are re-taking it because you did not pass, you may go back and review any slides at this time before you start the quiz. If you are ready to try the quiz again- please continue. If you exit the course now, you will be bookmarked here. Click “YES” to resume where you left off when re-opening the course. GOOD LUCK!

  25. Sirius XM Radio Final Quiz 10_11

  26. Congratulations, you have completed this course. Click on the EXIT button in the upper right-hand corner of the screen.