Advertising State Test Review 2011

1. Advertising State Test Review 2011

2. 1 • The ability to generate unique ideas, approaches and solutions

3. 1 • Creativity

4. 2 • A qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

5. 2 • Focus Group

6. 3 • A group of people identified as those most likely to become customers

7. 3 • Target Market

8. 4 • Used to stimulate consumer purchase immediately and represents all marketing activities, like: Contests, Fashion Shows, Coupons

9. 4 • Sales Promotion

10. 5 • The study of when, why, how & where people do or do not buy products.

11. 5 • Consumer Psychology

12. 1 • The process and methods used to gather information, analyze it, and report findings related to marketing goods & services.

13. 1 • Marketing Research

14. 2 • Use of a single marketing plan to reach all customers.

15. 2 • Mass Marketing

16. 3 • Breaking customers down into smaller groups by identifying them by shared needs and characteristics.

17. 3 • Marketing Segmentation

18. 4 • Easy to recognize, memorable, geared to the target audience

19. 4 • Logo & Slogan

20. 5 • An announcement that is sent by a business or organization to media outlets promoting an event.

21. 5 • News Release

22. 1 • Geographically selected audience, short message

23. 1 • Outdoor Advertising

24. 2 • When advertisers run a schedule on TV, and then convert the audio portion into radio (transferring that TV image to radio)

25. 2 • Imagery Transfer

26. 3 • The best time for radio advertisements are when people are driving to and from work. (Morning & Late afternoon, evening)

27. 3 • Drive Time (radio prime-time)

28. 4 • Local; target customers in home town.

29. 4 • Newspapers

30. 5 • Exact words usually written by the advertisers that show the speaker’s names, the sound effects, camera movement and the words to be spoken by the actor.

31. 5 • Scripts

32. 1 • The name that identifies a company or organization. Example: Keebler, GE, Proctor & Gamble

33. 1 • Trade Name

34. 2 • Regional or national; large specific audience

35. 2 • Magazines

36. 3 • Geographically selected audience; short message; aimed at travelers

37. 3 • Station Posters

38. 4 • Seen by people at an event and television viewers; often used by sponsors

39. 4 • Stadium Signage

40. 5 • Personalized message; may be considered “junk” mail

41. 5 • Direct Mail

42. 1 • Most network TV, advertising is sold on a participation basis with most advertisers buying a 30 second spot.

43. 1 • Rates & Buying Time

44. 2 • When a TV commercial is not run as specified in the contract and the station will make good by offering free advertising time to compensate for incorrect spots.

45. 2 • Makegood

46. 3 • For network and cable TV is between 8:00pm – 11:00pm when millions of viewers are watching. It is the most expensive advertising time.

47. 3 • Primetime

48. 4 • Is based on where customers are located or climate

49. 4 • Geographic Segmentation

50. 5 • Any form of communication a business or organization uses to inform, persuade or remind.