1 / 101

Creative Marketing Strategies: Engaging Target Audiences Effectively

Explore the art of creativity and effective marketing strategies. From consumer psychology to mass marketing, learn how to reach your target market. Discover the power of sales promotion, focus groups, and marketing segmentation. Dive into the world of outdoor advertising, drive time radio ads, and personalized direct mail campaigns to boost your brand. Uncover the significance of logo and slogan design, news releases, and effective scripts for advertising success. Whether you're a small business or a large corporation, this guide will help you engage with your audience and drive sales.

thanh
Download Presentation

Creative Marketing Strategies: Engaging Target Audiences Effectively

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising State Test Review 2011

  2. 1 • The ability to generate unique ideas, approaches and solutions

  3. 1 • Creativity

  4. 2 • A qualitative research where a group of people are asked about their attitudes toward a product, service, concept, advertisement, idea, or packaging.

  5. 2 • Focus Group

  6. 3 • A group of people identified as those most likely to become customers

  7. 3 • Target Market

  8. 4 • Used to stimulate consumer purchase immediately and represents all marketing activities, like: Contests, Fashion Shows, Coupons

  9. 4 • Sales Promotion

  10. 5 • The study of when, why, how & where people do or do not buy products.

  11. 5 • Consumer Psychology

  12. 1 • The process and methods used to gather information, analyze it, and report findings related to marketing goods & services.

  13. 1 • Marketing Research

  14. 2 • Use of a single marketing plan to reach all customers.

  15. 2 • Mass Marketing

  16. 3 • Breaking customers down into smaller groups by identifying them by shared needs and characteristics.

  17. 3 • Marketing Segmentation

  18. 4 • Easy to recognize, memorable, geared to the target audience

  19. 4 • Logo & Slogan

  20. 5 • An announcement that is sent by a business or organization to media outlets promoting an event.

  21. 5 • News Release

  22. 1 • Geographically selected audience, short message

  23. 1 • Outdoor Advertising

  24. 2 • When advertisers run a schedule on TV, and then convert the audio portion into radio (transferring that TV image to radio)

  25. 2 • Imagery Transfer

  26. 3 • The best time for radio advertisements are when people are driving to and from work. (Morning & Late afternoon, evening)

  27. 3 • Drive Time (radio prime-time)

  28. 4 • Local; target customers in home town.

  29. 4 • Newspapers

  30. 5 • Exact words usually written by the advertisers that show the speaker’s names, the sound effects, camera movement and the words to be spoken by the actor.

  31. 5 • Scripts

  32. 1 • The name that identifies a company or organization. Example: Keebler, GE, Proctor & Gamble

  33. 1 • Trade Name

  34. 2 • Regional or national; large specific audience

  35. 2 • Magazines

  36. 3 • Geographically selected audience; short message; aimed at travelers

  37. 3 • Station Posters

  38. 4 • Seen by people at an event and television viewers; often used by sponsors

  39. 4 • Stadium Signage

  40. 5 • Personalized message; may be considered “junk” mail

  41. 5 • Direct Mail

  42. 1 • Most network TV, advertising is sold on a participation basis with most advertisers buying a 30 second spot.

  43. 1 • Rates & Buying Time

  44. 2 • When a TV commercial is not run as specified in the contract and the station will make good by offering free advertising time to compensate for incorrect spots.

  45. 2 • Makegood

  46. 3 • For network and cable TV is between 8:00pm – 11:00pm when millions of viewers are watching. It is the most expensive advertising time.

  47. 3 • Primetime

  48. 4 • Is based on where customers are located or climate

  49. 4 • Geographic Segmentation

  50. 5 • Any form of communication a business or organization uses to inform, persuade or remind.

More Related