'Mass marketing' presentation slideshows

Mining Social Media in Extreme Events: Lessons Learned from the DARPA Network Challenge

1.07k views • 90 slides

Module 4 Consumption

Module 4 Consumption. What is it?. Society of mass production and consumption People who possess a lot of buying power are admired Consumer demand is stimulated through marketing techniques The act of using goods and services to satisfy needs and wants. Opposite of production

1k views • 81 slides

Chapter 7 Segmentation, Targeting, and Positioning

Chapter 7 Segmentation, Targeting, and Positioning. Introduction.

566 views • 38 slides

Target Marketing

Target Marketing. MARKET SEGMENTATION AND SELECTING TARGET MARKETS . At the end of this module the learning outcomes are. Why there is a need to segment markets? What are the various levels of market segmentation? What are bases for segmenting consumer markets? How the markets are targeted?.

1.1k views • 37 slides

American Realism , Regionalism, and Naturalism

791 views • 32 slides

Content of the Lecture

Content of the Lecture. Definition of Market Segmentation Purpose of segmentation Types of segmentation Segmentation process Levels of segmentation. What really is a market?. A place where forces of demand and supply operate. Essentials of Segmentation / Targeting.

453 views • 25 slides

The Changin g Media Landscape

The Changin g Media Landscape. Everything is always becoming something else. Portfolio or Toolbox Strategy (for an uncertain world).

322 views • 25 slides

Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers

Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers. with Duane Weaver. Segment markets. Identify bases for segmentation. Develop segmentation profiles. Target segment(s). Measure of segment attractiveness.

434 views • 20 slides

Chapter 17

Chapter 17. Direct and Online Marketing: The New Marketing Model. Most Mass Marketing Involves One-Way Communications Aimed At Consumers. Direct Marketing Involves Two-Way Interactions With Customers. Mass Marketing and Direct Marketing. What is Direct Marketing?.

407 views • 20 slides

Introduction to Global Marketing

Introduction to Global Marketing. Chapter 1 Global Marketing. Reasons for Global Marketing. Growth Access to new markets Access to resources Survival Against competitors with lower costs (due to increased access to resources). Global Marketing Vs. Marketing.

598 views • 20 slides

Segmentation, Targeting, and Positioning

Segmentation, Targeting, and Positioning. Presented by: Agnes Viani Parlan 115030207121003. Learning Objectives. Understand the each definition of Segmentation, Targeting, and Positioning Know what is the part of Segementation, Targeting, and Positioning

682 views • 18 slides

Fundamentals of Marketing

687 views • 18 slides

267 views • 15 slides

Marketing 1.02-B

Marketing 1.02-B. Explain the concept of market and market identification . What is a Market?. A market are those who have: A need or desire, and The ability to pay, and The willingness to buy (soon). Target Market. A target market are those who:

285 views • 15 slides

Chapter 14

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 14. Integrated Marketing Communication Strategy. The Marketing Communications Mix. Advertising. Personal Selling. Any Paid Form of Nonpersonal Presentation by an Identified Sponsor.

834 views • 11 slides

Competition, lower prices because of supply and demand

What are the economic benefits of marketing? What is a market? Discuss consumer vs. industrial market? Pages 8-9 & 13. Competition, lower prices because of supply and demand Added value & Utility how they satisfice a customers needs

215 views • 9 slides

Electronics Recycling

234 views • 8 slides

SEGMENTATION

SEGMENTATION. By Elisante Ole Gabriel (Tanzania) Chartered Marketer egabriel@edenconsult.net , www.olegabriel.com +255-784-455-499. What is Segmentation?. This is a process of grouping customers with homogeneous needs for the sake of offering them a better service.

237 views • 6 slides

GLOBAL SALES INCOME BASED ON REPURCHASE, 10% OF MONTHLY SALES WILL BE SHARED BY ALL ACTIVE MEMBER

Daily Income. MASS MARKETING. 4 Types of Income. FOR HEALTHY, WEALTHY & HAPPY LIFE. 1. Binary Income. 2.Gift Income. Multi Income Chart. 3.Group Sales Income. First Time in the World. 4. Global Sales Income. EARN AS MUCH AS YOU CAN. Unlimited Income Opportunities.

182 views • 2 slides

Develop content for use in marketing communications to create interest in product/business/idea

Develop content for use in marketing communications to create interest in product/business/idea. Unit 3 Objective 3.05. HOW TO WRITE CONTENT for use on a WEBSITE . EFFECTIVE WEBSITE CONTENT. THE CONTENT OF A WEB SITE HAS A SIGNIFICANT EFFECT ON THE SUCCESS OF THE SITE. INTERESTING

98 views • 0 slides