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Web site Redesign Project

Web site Redesign Project. April 9, 2007. Agenda. About VividContext Design Portfolio Audience Profiling Competitive Analysis Eye Tracker Project Content Management Project Schedule. About VividContext. Short Story It all began with a hotdog in 1994 Strategic Objectives

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Web site Redesign Project

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  1. Web site Redesign Project April 9, 2007

  2. Agenda • About VividContext • Design Portfolio • Audience Profiling • Competitive Analysis • Eye Tracker Project • Content Management • Project Schedule

  3. About VividContext • Short Story • It all began with a hotdog in 1994 • Strategic Objectives • Understand the needs of your audience • Create a dialog with your prospects • Form a community around your brand • Generate and track your conversions • Website Design, Development and Marketing • Usability/Interface design • Content Management • Website Promotion

  4. 41 Options 16 2 18 Options 5 58 Options 24 Options 3 31 Options 5

  5. Eye Tracker & Action Zones

  6. Vericept with Action Zones

  7. Vericept with Eye Tracker

  8. Tablus with Eye Tracker

  9. Websense with Eye Tracker

  10. Reconnex with Eye Tracker

  11. Vontu with Eye Tracker

  12. Content Management • WYSIWYG • Navigation Management • Search-friendly • Tiered authors/editors • Many Plug-ins and Add-ons • Open source = Free • Tech specs: PHP, MySQL, Apache

  13. Project Schedule • Project Budget: $18,000 (assumes open cms) • Project Timeframe : April 12 – May 28 • Phase 1: Design (completed May 7) • Kickoff (Thursday April 12) • Audience Assessment/ Profiling • Information Architecture & Func. Spec • Interface Design & Flash (2 designs/2 revisions) • Phase 2: Development (completed May 28) • Template Construction • Content Management Implementation • QA & Final Revisions • Launch

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