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BTEC National Business

BTEC National Business. Induction 4 th July 2019. Outline of the single course. Year 12: Study two units:1 examined and 1 coursework. Year 13: Study two units : 1 examined and 1 coursework. Assessment requirements. External assessment:.

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BTEC National Business

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  1. BTEC National Business Induction 4th July 2019

  2. Outline of the single course Year 12: Study two units:1 examined and 1 coursework Year 13: Study two units: 1 examined and 1 coursework

  3. Assessment requirements External assessment: Internal assessment is in the form of assignments set by teachers, internally marked and then externally moderated.

  4. Outline of the double course Year 12: Study 1examined unit and 3 coursework units: Year 13: Study 2 examination unit and 2 internally assessed units:

  5. Assessment requirements External assessment: Other units are internally assessed and externally moderated

  6. Stationery Requirements • Two large lever arch folders (four for double) • Pens – black or blue, and red • Ruler • Pencil and rubber • Colouring pencils • Highlighters • Memory stick or external hard drive • Plastic wallets • Calculator • BTEC Nationals Business Student Book 1 ISBN 9781292126241 • BTEC Nationals Business Student Book 2 ISBN 9781292126258

  7. Bridging work • Research Apple - Over the summer you should collect or review internet articles on Apple’s business strategies • This research can be difficult but reading and selecting relevant data will help develop the required skills for sixth form success • When we go over marketing strategies and techniques in marketing lessons you will be familiar with concepts • Collate into one word document at least 10 quotes which evidence the different ways that Apple has used to grow its business • You must use at least 7 different sources and fully reference work. Also record next to each piece of research the date you accessed this information • Challenge • Has Apple been successful using these strategies? Find and source at least 4 quotes from a range of sources to answer this question

  8. Taster activity • Apple started as a small business, it is now a multinational successful business. How did this happen? • In your table groups discuss the things that you think Apple did to grow the business so successfully • Record your answers on the paper and be ready to feedback ChallengeLook at your flip chart paper and identify which of the strategies Apple has used from below to ensure success. Prepare some examples. Be ready to feedback! • Market segmentation • Dividing up the mass market into smaller groups with similar characteristics to produce goods and services which meets individual segment requirements • Branding • Establishing a brand personality and image • Marketing Mix • Producing the right product, for the right price, promoting these products in the right way and selling them in the right place

  9. Final Tips • Ensure you purchase your stationery before arriving in September • File notes after EVERY lesson • Get into the habit of rereading and rewriting notes after EVERY lesson • Read ahead – we will tell you what chapter to read in advance • Complete all homework • Ask questions when you do not understand • You need to purchase the Textbook

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