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Intelligent Shoe Cabinet. Why design it?. Marketing target. Catalogue. The core of product. 4P’S. Distribution. Why design it?. Shoe cabinet nowadays with monotonous, only used for implantation of shoes.
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Why design it? Marketing target Catalogue The core of product 4P’S Distribution
Why design it? • Shoe cabinet nowadays with monotonous, only used for implantation of shoes. • Shoes are easy to rotten and easy to dirty and clean trouble, people are busy working, no time to often wash shoes. • The product is novel, less competition.
Marketing target Family Student dormitory
The core of product • Make life more easy and convenient
Product 4P'S Place Promotion Price
Product • brand positioning：intelligent shoe cabinet, products appearance are beautiful and fashion • product function: kill germs 、remove peculiar smell and dust for shoes automatically • kinds：different sizes, different layers, different colors
order online • convenient and efficient market • conduct a comprehensive product line and set up complete sales network specialty store • set up brand image, enhance brand influence and improve product visibility agent • broaden distribution channel ,increase quantity of sale Place
Price • Perceived-value pricing method: according to consumer's perception of products to confirm the price that consumers can accept, and then calculate operating costs and profits, finally make sure the retail price and wholesale price of the products. • Demand differential pricing method:customers’ consumption levels are different and they have different demands, according to different requirements make different prices. • different models, different prices Small 100-150RMB Middle 200-250RMB Large 300-400RMB
Promotion Advertising The sales promotion activity The after-sales service
Advertising Advertising can be divided into offline advertising and online advertising • The way of online advertising are the Internet, TV, blog, microblog, micro letter, QQ, etc • Offline advertising approaches are product of conference, store sales display products, distributing leaflets, paste posters,etc.
we will shoot a video about our products, on youku, tudou and other video sites, let more users have the opportunity to understand our products. This short film will be in the form of advertising video in some programs broadcast advertising period, tell the customer, we have such a product, to show the advantages of this product, function and characteristics.
The sales promotion activity When new products emerging, need some big discount to attract the consumers to buy, so you can sell products gradually. Therefore, there will be three types of sales promotion. • the discount sales promotion activity • gift in sales promotion activity. • campus promotion activity.
The after-sales service We will implement the unconditional return within 7 days, one year free warranty. We will according to the regulations of the "three guarantees" for the customer's shoe cabinet to return and warranty service. We will set up an after-sale service team so that can solve any problem immediately.
Distribution Brand website Set up shop The student agent for the sale
Brand website:will we have a mobile shopping online, customers can never leave home can buy our shoe cabinet, through the mobile market, customers can browse products related information in the mall, after confirm the order for, will we have a special freight door to door, cash on delivery.
Set up shop: we will set up a certain store where customers can one-time learned about our shoe cabinet. • Moreover, we will give some scattered wholesale distributor to sale . • Also, we will cooperate with shopping malls, which our shoe cabinet are displayed in each big market of electronic products has display, • customers can anytime, anywhere can see our shoe cabinet in every supermarket, can buy to our shoe cabinet.
The student agent for the sale：In the campus, students more easily between communication, therefore, can be through the communication between students, promote our shoe cabinet, increase the sales of shoe cabinet.
THANK YOU BY GROUP 11