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Secure Mr. Harris' room with a door sensor system. Keep track of visitors discreetly. No profanity, food, or drink allowed. Is this ad effective? Notice the Z shape. English speakers read left to right. Assessing ad efficiency. Evaluate shapes in the ad. Analyze ad qualities. Crafting a rubric for magazine ads.
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Please enter or exit through front door. Mr. Harrisneeds to know who’s comingand going in his room.
No Profanity • No Food or Drink
Is this a good ad? • Why or why not?
Notice the “Z” Shape. • English speakers read left to right. Advertisers know this… Direction
Is this a good ad? • Why or why not?
Is this a good ad? • Why or why not?
Is this a good ad? • Why or why not?
Is this a good ad? • Why or why not?
Is this a good ad? • Why or why not?
Is this a good ad? • Why or why not?
It this a good ad? • Why or why not?
It this a good ad? • Why or why not?
It this a good ad? • Why or why not?
It this a good ad? • Why or why not?
It this a good ad? • Why or why not?
It this a good ad? • Why or why not?
Stop • Get into Groups & take 15 minutes looking through magazines & find an ad you like. • Be prepared to briefly explain to the class why you like it.
Then begin creating a rubric for what makes a good magazine ad, maybe something like this?
It this a good ad? • Why or why not?