1 / 13

Shoe Skins

Shoe Skins. Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Macro Market Size. Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes Market size in Volume Sales: Growing at CAGR of 5.1% during year 2001-06

jaimin
Download Presentation

Shoe Skins

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shoe Skins Group 18 Macro-Market Assessment Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Macro Market Size Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes Market size in Volume Sales: • Growing at CAGR of 5.1% during year 2001-06 • Expected to grow at 6.4% during year 2006-11 • Children’s market represents 22% of overall US footwear market • Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market

  3. Macro Market Size Market size in Value Sales: • Growing at 3.2% during year 2005-06 • Expected to grow at 1.9% during year 2006-11 • Children’s market represents 13% of overall US footwear market • Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market

  4. Political Trends Regulatory Environment U.S. Consumer Product Safety Commission imposes strict regulations on children’s products around materials, potential for choking hazards, etc… Cons • Requires increased vigilance around product design and manufacturing standards. Pros • None obvious

  5. Economic Trends Economic Down Turn US economy is expected to be contracted by 3% in 2009 with a slow recovery of 1.5% in 2010. Cons • Less spending on fashion goods Pros • Potential for increased spending on affordable fashion goods • Reusable nature of shoe skins reduces TCO for shoe system

  6. Social Trends Going Green Continuous focus on saving the planet by “Green Initiatives” in the US as well as around the world. Cons • Less spending on disposable goods Pros • Redirecting the spending towards environmentally friendly products i.e., reusable shoes skins

  7. Social Trends Rising Obesity in the USA Increasing focus on ways to combat childhood obesity. Cons • None obvious Pros • Opportunity for sport related tie-ins • Potential growth for exercise related equipment • Demand for more athletic shoes

  8. Technological Trends Increased online shopping Many retailers continue to respond to the increased online shopping trend by providing both online and retail stores. Cons • Competition from a wide range of vendors • Questionable usage of online shopping by target customers Pros • Access to wide customer base • Feasibility to effectively use online marketing • Expand offerings through online presence

  9. Technological Trends Online Social Networking Growing online social networking services continue focus on building effective virtual communities with friends, families and businesses. Cons • None identified Pros • Access to virtual communities through friends and families • Effective marketing • Instant connection between buyers and sellers of similar interests

  10. Macro Market Summary Overall Assessment: Favorable • Easy access to large customer base • Opportunity for effective/focused marketing • Favorable social trends to re-usable and fitness related products

  11. Appendix

  12. Shoe Skins Shoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want. The Shoe Skin System Web site mock-up

  13. The System • The Shoe Skins system comprises a base model casual shoe (or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones. • The skin will affix to a special surface on the shoe. • Shoe Skins will be sold separately in many different colors and patterns and contain robust potential for licensing opportunities.

More Related