1 / 10

Corporate Mind in a Crisis

Corporate Mind in a Crisis. Our stock is tanking! The board of directors is angry! I’m going to be late getting home tonight! I’ll lose my job! I don’t know what I’m doing! I want my life back!. Consumer Mind in a Crisis. First Questions. What’s the issue? Who is the audience?

temima
Download Presentation

Corporate Mind in a Crisis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Corporate Mind in a Crisis • Our stock is tanking! • The board of directors is angry! • I’m going to be late getting home tonight! • I’ll lose my job! • I don’t know what I’m doing! • I want my life back!

  2. Consumer Mind in a Crisis

  3. First Questions • What’s the issue? • Who is the audience? • What are their questions? • What’s our goal? • What is our message? • What is our picture?

  4. Controlling the Story POSITIVETHEME FACTS What you say How you say it NEGATIVETHEME

  5. Effective Messages • Positive Never defensive • Concrete Supported by strong evidence • Empathetic Responsive to audience concerns

  6. Five Common Mistakes • Weak messages • Wrong messenger • Wrong picture • Failure to think like a consumer • Covering up

More Related