NM/WT District Whys and Hows to using Social Media for Your Club
What I Will Cover • NM/WT District Web Site • NM/WT District App • Club Web Sites • Facebook • Twitter
NM/WT District Web Site • http://sitekreator.com/nmwtoptimists/optimist_links.html
NM/WT District App • Download Team App from Apple or Google Play • Signup at Team App. You will receive an email verifying your desire to signup. • Log in to Team App and search for ”NewMexico West Texas Optimists” and select. • You can also signup from a web browser by going to newmexicowesttexasoptimists.teamapp.com
FaceBook™ • Facebook is one of the biggest social networks because of how much you can do with it. • Share news with your connections through text, pictures, videos, and more… • Keep the discussion going with "likes" and comments. • Organize events in real life.
FaceBook Share News • You can let your Facebook "friends" know what you're up to with photos of your activities or club meetings, something interesting that you've overheard or found on the Internet recently, or a video of a memorable activity that you did on your most recent project.
Facebook Discussions and Like • When you see news from your friends or the people or brands that you follow, you can "like" what they post to show your appreciation for it, comment on how it makes you feel, or even share it with your other friends.
Facebook Organize Events • Use Facebook's to set up an event with the time, date, and other details. Then, send out invitations to your friends, and have them reply as "going", "not going", or "maybe". No "phone tag" or mailing out RSVPs necessary!
FaceBook Pros and Cons • Pros • It’s easy to set up and navigate. The website is clean and clutter-free. Most importantly, it doesn't cost any money – all you need is an Internet connection to set up an account. • Facebook allows you to connect with people who are physically distant for free. It doesn't matter whether your friends and family are on the other side of the city or the other side of the world. As long as you have Facebook, there's no need to worry about long-distance phone charges or having a letter get lost in the mail! • If you have news to share, you can share it with everyone all in one post! • You can also choose with whom you want to share your information. If you don't want to share something on Facebook for anyone to simply stumble upon, you can set it up so that only your friends can see it. Facebook also has a private message function if you want to chat with a friend one-on-one. • Connect with new people. Join groups and connect with others around the world who share similar interests. • Connect with long-lost friends by using a simple search. Facebook can also find them for you based on places that you've lived, worked, or gone to school, or by friends that you have in common. • Cons • Privacy can be tricky. By default, Facebook makes your information visible to any user who stumbles upon it. Fortunately, it's fairly easy to tell Facebook to only show your information to friends, or to friends of friends. We'll teach you how privacy works on Facebook and show you how to set up your account so that it won't be such a hassle. • Facebook is where a lot of information is shared, even the tiniest moments, and that can sometimes be annoying. We’ll show you how to set it up so you can choose whose posts you’d like to see. • Everyone wants to be your “friend,” including the old high school bully. Luckily, you don’t have to add everyone who requests to be your friend.
How to Create a Facebook Account • https://youtu.be/HY4xDospoJk
How to Setup Your Club Page • Step 1: Sign up. Go to facebook.com/business and click Create a Page in the top right hand corner. You'll be greeted with several business type options including local business or place, brand or product, and cause or community. Select the type of business you're creating the Facebook Page for.
How to Setup Your Club Page • When you click on a business type, a box will open asking for a few further details, like the name of your business, your address, and your Page category. Categories are basically sub-types within the larger business category you’ve already chosen. When you start typing in the category field, you’ll see a list of potential category options to choose from. • When you’re ready, click Get Started. Note that doing so indicates your acceptance of Facebook’s terms and conditions for Business Pages, so you might want to check those out before you proceed.
How to Setup Your Club Page • Step 2. Add Pictures • Next, you’ll upload profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your club. • You’ll upload your profile image first. This image accompanies your club name in search results and when you interact with users, and also appears on the top left of your Facebook Page. • If you’re a big brand, using your logo is probably a safe way to go. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately. • Your profile picture will appear as a square on your Facebook Page, but will be cropped to a circle in ads and posts, so don’t put any critical details in the corners. Once you’ve chosen a great one, click Upload Profile Picture. • Now it’s time to choose your cover image, the most prominent image on your Facebook Business Page. This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 tall. • Once you’ve selected an appropriate image, click Upload a Cover Photo.
How to Setup Your Club Page • Step 3: Explore your new Page • Ta-da! Your page is alive, albeit it extremely sparse. • At this point, you’ll be prompted to take a quick walk-through of a few features. • Unless you’re already well aware of how Facebook Business Pages operate, we recommend clicking through the prompts, just so you know where everything is. It only takes a few seconds. • Of course, while the skeleton of the Facebook Page for your club is now in place, you’ve still got some work to do before you share it with your audience. • https://www.facebook.com/OptimistClubofABQ/
How to Setup Your Club Page • Step 4: Add a short description • This is your opportunity to tell people about your club. It should be just a couple of sentences (maximum 155 characters), so there’s no need to get too elaborate here. • Click Add a Short Description, then just share what your customers need to know as clearly and concisely as possible. • You can add a longer description later on. • Click Save when you’re done.
How to Setup Your Club Page • Step 5: Create your username • Your username, also called your vanity URL, is how you’ll tell people where to find you on Facebook. Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet. • Click Create a Username for Your Page to set up your vanity URL. • Click Create Username when you’re done. • A box will pop up showing you the links people can use to connect with your club on Facebook and Facebook Messenger. • Click OK to continue filling in your Facebook for club Page details.
How to Setup Your Club Page • Step 6: Complete your about section • While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start. As Facebook is often the very first place an interested person goes to get information about you, having it all there is extremely important. • It’s also a good idea to list information about your Facebook Messenger protocol, such as your club reps’ online hours and estimated response time. • To get started, click About in the left-hand menu of your Facebook Page. • From this screen, you can add or edit your specific club details, like your start date, contact information, and other social accounts. Depending on your club, you may be able to add specific details like a meeting place or information about your meeting hours. • This is also the screen where you can add a longer description of your club. Click Edit Story on the right side of the Page to provide a detailed description of what your club offers interested people and why they should Like or Follow your Page. This is a great place to set expectations about how you’ll interact with fans through your Facebook Page for club purposes and to offer a compelling reason for them to engage with you online. • When you’re finished, click Save Changes.
How to Setup Your Club Page • Step 7. Create your first post • Before you start inviting people to like the Facebook Page for your club, you’ll want to make sure you share some valuable content. • You can create some of your own posts, or share relevant content from thought leaders in Optimist International or District. • You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.
How to Setup Your Club Page • Step 7. Create your first post (Con’t) • Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Page, so they’ll be inclined to stick around. • Your Facebook Club Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you. • Step 8: Start engaging • Now you’re ready to give your Facebook Club Page a bit of a nudge. • Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it. • Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your visitors review you on Facebook, too.
Further information • How to optimize your Facebook Page https://blog.hootsuite.com/steps-to-create-a-facebook-business-page/ • Can You Create a Business Page That Is Not Attached to a Profile on Facebook? https://smallbusiness.chron.com/can-create-business-not-attached-profile-facebook-28344.html
Facebook Comments, Likes, and Re-Sharing • https://youtu.be/Z7jHOj85V4c • What would be the point of sharing things on Facebook without hearing what your friends have to say about them? • Facebook allows you to keep the conversation going by giving you the options to Like, Comment, and Share.
Facebook Tagging • What is Tagging on Facebook? • Facebook tagging allows someone to link a friend or other page to a piece of information posted on Facebook by including that person or thing’s name in a photo, status update, or comment. • If someone tags you, you will receive a General Notification. Facebook tagging on a photo usually means that the tagged person is in the photo. • The tagged post will appear on your News Feed, your Timeline, and your friend’s News Feeds.
How to Tag on Facebook • If you want to tag someone in a Facebook status update, click the head symbol at the bottom menu of the Publisher. • Type in your friend’s name and select them to be included in your status. You can do this for multiple friends if you’d like. 3. Complete the rest of your Status Update and click Post.
Tagging Someone In a Photo • If you want to tag someone into a photo, upload the photo to the Publisher and move your mouse cursor over the picture. Click Tag that appears over the photo and type in your friend’s name.
Learn from Page Insights • The more information you have about your audience, the more content you can create to satisfy their needs. Facebook’s Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. • Insights gives you information about your Page’s overall performance, including data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching. You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content. • A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city, and device, making it easier for you to tailor future content to your audience. • For more details, check out our post on how to learn from Facebook Insights.
Twitter • Most modern people tend to lead very busy lives. That can sometimes make it difficult to keep track of current events or let the people we care about know what we’re up to. What’s needed is a platform where people can read or broadcast short, rich pieces of information quickly and frequently. What was created for that purpose was Twitter.com, a service that’s part short-form online journal, part social network. • Twitter allows people to post updates of where they are, what they’re doing, or what they’re interested in. Because each post can only contain 140 characters, most people post frequently and get right to the point. This allows you to post need-to-know information quickly so your friends and family can get an idea of what’s going on in your life at this moment. A lot of other users (including celebrities, corporations, and other organizations) do so, too, so you can be in the know when their next big development happens.
Signup for Twitter • Sign up for a account, create a profile, and then just start “tweeting.” • https://youtu.be/Qd4XXb_tjI0
Signup for Twitter • Go to www.twitter.com in your web browser. Enter your information (name, email address and a password that you like) in the “New to Twitter? Sign Up” section and click Sign up for Twitter underneath when you’re done.
Signup for Twitter • You will receive a text message with your verification code. Enter that click next. • Then you need to enter a password and click next. The password strength is shown in the right hand side of the password box. Also, if your user name is already in use, Twitter will tell you and recommend alternate user names for you.
Signup for Twitter • If you’re using your personal computer to make a Twitter account, you can click the check box next to “Keep Me Signed-In on This Computer” so you don’t have to re-enter your information every time you log into Twitter. If you’re using a public computer, it’s best to uncheck this box so that a stranger doesn’t inadvertantly get into your account. • If you want Twitter to show you people to follow (based on websites you’ve visited that are connected to Twitter) keep the “Tailor Twitter based on my recent website visits” checked. It will recommend people to follow that visit the same websites that you do. • Once you are finished, select Create My Account to finish the process.
Twitter Account setup • https://youtu.be/PjhU07K3zXU • Your Twitter profile is what others will see if they go to your Twitter page. It consists of your Twitter handle (read: user name), your profile picture, and a short paragraph about who you are. • Before you create your profile, you’ll need to start by following five people to jumpstart your Home Timeline.
Twitter Account setup • Next select all the options to complete your profile: • Birthdate • Picture • Bio • Etc.
How Twitter works • You only have 140 characters with which to make a message on Twitter, so be brief! • Not to worry, though: 140 characters is enough to accommodate pictures, hyperlinks, or even videos (if you’re using its mobile app)!
How Twitter works • Twitter uses a system called “hashtags” (words, abbreviations, or phrases preceded by the “#” symbol) that let people organize their posts. • You can use this system to see what the popular topics on Twitter are. It might even lead you to important news updates! • If you want to make one of your posts about someone in particular, you can “mention” them by adding an “@” symbol before their user name (e.g. “@barackobama”). This will make the post show up on your blog, and on their blog as well. You can also send a “direct message” to another user if you want to discuss something with them, but don’t want to share it with people who may be following your activities.
How Twitter works • Those are the basic functions of Twitter. • We’ve got plenty of step-by-step tutorials on how to use these features in our free Twitter course, so consider checking out some other useful articles such as how to tweet, how to re-tweet, and how to tweet a video. • https://techboomers.com/p/twitter
Twitter • Now start tweeting