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Persuasive Techniques Used in Political Advertising

Government 2 nd 6 Weeks. Persuasive Techniques Used in Political Advertising. Name Calling. Using personal attacks to distract voters from real issues. Inspire doubts about opponent by appealing to people’s fears or prejudices.

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Persuasive Techniques Used in Political Advertising

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  1. Government 2nd 6 Weeks Persuasive Techniques Used in Political Advertising

  2. Name Calling • Using personal attacks to distract voters from real issues. Inspire doubts about opponent by appealing to people’s fears or prejudices. • http://www.outsidethebeltway.com/conservative-group-running-birther-ad-against-obama/ • http://www.thegatewaypundit.com/2012/08/obama-camp-releases-new-birther-in-chief-ad-slamming-romney-but-still-sell-their-own-birther-mugs-on-website/

  3. Transfer • Using symbols or images that evoke emotion to something unrelated. • http://news.yahoo.com/blogs/ticket/obama-big-bird-ad-campaign-attack-video-114656065--election.html

  4. Bandwagon • Creating the impression that everyone supports a cause or candidate. • http://www.youtube.com/watch?v=vaObRxkX8K4

  5. Plain Folks • Using folksy or everyday images and language to show the candidate is a regular person who understands the needs of common people. • http://www.youtube.com/watch?v=4Lr49t4-2b8

  6. Testimonial • Having a well known celebrity endorse a candidate or proposal. http://www.rollingstone.com/politics/news/beyonce-jay-z-raise-money-for-obama-20120919 http://www.youtube.com/watch?v=q1qpzHkA6tQ

  7. Card Stacking • Presenting facts, statistics, and other evidence that supports only one side of an argument. • http://www.youtube.com/watch?v=8o8GSkkeXH0

  8. Glittering Generalities • Using vague, sweeping statements that appeal to voters emotions but give little specific information. • http://www.youtube.com/watch?v=bS7vCRlDC6A

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