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Ireland's Strategy for Developing a World-Class Software Industry (2009-2013)

This document outlines Enterprise Ireland's strategic framework for transforming the indigenous software industry from 2009 to 2013. It highlights the emergence of new business models in the software economy, emphasizing trends like Software as a Service (SaaS) and cloud computing. The strategy focuses on building clusters, leveraging networked value chains, and fostering partnerships to create innovative solutions on a global scale. By 2013, the goal is to position Ireland as a leading player in the international software market with a vibrant ecosystem of innovative companies.

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Ireland's Strategy for Developing a World-Class Software Industry (2009-2013)

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  1. Best Connected Software from IrelandEnterprise Ireland’s strategy for the development of the indigenous software industry 2009 -2013 Jim Cuddy Software and Public Procurement division

  2. Opportunities - Worldwide IT Market 2008 - $1.44Trillion Average Annual Growth 2001-08 5-7% February 2009 0.5% Forecast slow recovery to 2012 6.0% Source: IDC February 2009 SaaS growth 2009 (enterprise application mkts) 21% Forecast CAGR 2008-2013 20% Source: Gartner May 2009

  3. The New Software Economy Software Industry – Global Market Drivers • New Market Driven Business Models • Changes to the Software Value Chain • Driven by new emerging technologies • Highly challenging economic environment Global Market Drivers => New Software Economy

  4. NSE - New Market Driven Business Models • Pay Per Use • Software moving from Capital to Current spend– pay per use! • Software as a Service - Flexibility & supplier choice • Strong focus on ROI • Vendors to become service providers • or partner with hosted service providers • Charge by some measure of "consumption” • Changed model for product development, release, support • Implications for funding, valuations etc • Established vendors changing the way they do business • New market entrants with innovative business models 7

  5. NSE - Networked Value Chain Other SWvendor Applications SW vendor Infrastructure SW vendor Systems integrator Product devlt. partner Customer Researchpartner Sales/ VAR From a conventional ‘Porter’ schema - to a linked model with components supplied from a variety of sources 8

  6. NSE - Changes to the software value chain • Response to the challenge of Globalisation • Independence of location provided by the Internet, • 24/7 operation irrespective of time zone • Increased focus on emerging markets • Importance of Partnership • Electronic Delivery

  7. NSE - Driven by new emerging technologies • Cloud Computing • Transfer Traditional IT Services to the Cloud • Scope for the creation of substantial new businesses • Software as a Service (SaaS) • Existing Companies developing complementary business • New innovative entrants • Web 2.0 • Internet Applications • Blogs, Wikis, Social Networks, Mashups, Podcasting, • Widgets, RSS • Service Oriented Architecture

  8. Enterprise Ireland’s Strategy for the development of the indigenous software industry 2009 – 2013 Vision Statement By 2013, Ireland will be internationally recognised as having a "best connected" New Software Economy successfully delivering innovative solutions on a global scale

  9. Growing an Industry of Scale in Ireland - Three Pillars The New Software Economy - Utilise market trend toward New Business Models and the adoption of emerging technologies Focus on Clusters - Build on existing cluster, identify and develop new areas of opportunity ’ “Best Connected” Networks Capitalise on the Networked value chain to leverage assets in MNC’s, Diaspora, Academia, Industry Bodies etc to create virtual scale and address global markets

  10. Pillar 1 - New Software Economy New Business Models Skills Route to Market Funding Emerging Technology

  11. Pillar 1 – New Software Economy • SaaS Transition Programme • Internet Acceleration Programme with IIA • Specific Management Development Initiatives • Product Management –Pilot” Master class” - May 2009 • Routes to Markets • Partnerships programme • Funding • London international VC forum • Technology Awareness Events • Cloud Computing, Technology Roadmaps

  12. Pillar 2 – Focus on Clusters Key Established Clusters operating in significant established markets Finance (€237M) eLearning (€218M) Telecom (€210M) Growing clusters operate in attractive market sectors Public sector (€117 M) Travel and Aviation (€30M) Security (€14 M) Potential emerging and new opportunity areas at an earlier stage of cluster development. Web 2.0 Healthcare Mobility Customer-centric Stimulate and support cluster activity among companies within sectors 15

  13. Pillar 2 – Focus on Clusters • Market based activities • Missions, Events, Trade Fairs • Collaborative marketing • Branding • Networking • CEO Forums • Technology focussed • Industry Led R&D agendas • Telecommunications Standards Initiative

  14. Pillar 3 Best Connected – Software from Ireland

  15. Pillar 3 Best Connected - Leveraging Connections • Technologies – Global IP & Academia • Skills – Academia & MNC’s • Market Access – Diaspora & MNC’s • Funding – VC, MNC’s, Private Investor Networks & Diaspora • Best Practice – MNC’s & Global Academia

  16. The Scale of the Opportunity • The potential to double the size of the SW sector- to over €2.5bn by 2013 • Developing an increased cohort of companies of scale • Ensuring a strong flow of innovative start up companies • Position Ireland as a key player in this New Software Economy globally

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