W E L C O M E

1. W E L C O M E

2. PRESENTATION ON MASS CUSTMISATION PRESENTED BY Mr.AVINASH JEURKAR Mr.ANIRUDHA UPPIN

3. MASSCUSTOMIZATION • It is the process of providing the standardized products & services as per the requirement of the customer at large scale.

4. The mass customization landscape is completely different from the old world of mass production, in which standardize products, homogeneous markets, and long product life and development product cycles were the rule,not exception. Today,a new paradigm of management is emerging,one in which variety and customization supplant standardized products, heterogeneous and fragmented markets spring from once homogenous markets and product life cycles and development cycle spiral downward.

5. Companies and entire industries are making a paradigm shift, which Barker defines as “a change to a new game,a new set of rules.”

6. MassProduction V/S Mass customization.Criteria Focus MASS PRODUCTION MASS CUSTOMIZATION. • Efficiency through stability and control. • Variety and customization through flexibility and quick responsiveness.

7. Goal • Developing,producing,marketing and delivering goods& services at price lower enough that nearly every afford price. • Developing,producing, marketing and delivery affordable goods& services with enough variety and customization that nearly everyone find exactly what they want. Key Features • Stable demand • Large homogenous markets. • Fragmented demand. • Hydrogenous market.

8. Law cost,consistent quality,standardise goods and services. • Long product development cycle. • Long product life cycle. • Low cost,high quality, customize goods and service. • Short product development cycle. • Short product life cycle.

9. APPROACHES • Move incremental • Transfer the business • Create a new business

10. Move Incremental Approach • Market turbulence low and not increasing dramatically • Competitor is not transferring for Mass customization • Middle or lower level managers who want to change but cannot affect the business as a whole • Example :- Toyota Motors Co.

11. Transfer the business ApproachAppropriate When • Dramatic increase in market turbulence • Competitors already shifted to mass customization • Only if supported by top management Example :- Motorola, Society Micro mechanic Horologer.

12. Create a new business Approach Appropriate when • Business based on new flexible technology • New venture in large corporations. • Trends of new business. • Example:- France telecom and Personix co.

13. Strategies to achieve these approaches • Gain knowledge of shift and desire to change. • Create a vision that excites and energies. • Develop the strategy on how to proceed. • Execute well.

14. We can use the concept of mass customization • Automobile Industry • Beverages Industry • I.T. Industry • Personal Care Industry • Telecommunication Industry • Fast Food Restaurant Industry • Banking Industry

15. MASS CUSTMISATION IN BANKING SECTOR PRODUCT RANGE • PERSONAL LOAN • HOME LOAN • TWO WHEELER LOAN • SAVING ACCOUNT • CURRANT ACCOUNT • DEMAT ACCOUNT • FIXED DEPOSIT • LOAN AGAINST PROPERTY

16. TWO-WHEELER LOAN Sorry boss! I missed my bus again today. Darling, let's not go out at this hour. We may not get an auto back.Apply for a Two-wheeler Loan today and ride away to happiness. It offers attractive finance options on bikes and scooters of your choice: Best-in-class rate of interest Longer repayment periods ranging 12 to 48 months Customized EMI to suit your pocket Electronic Clearing System (ECS) facility in select cities Faster approval Minimal documentation

17. CRITERIA FOR 2 WHEELER LOAN • Broadly the eligibility criteria are: - • You should be an Indian Citizen; • Minimum age of 21 years; • Maximum age at the end of loan tenure to be 60 years for Salaried Individuals • and 65 years for Self-Employed individuals; and • For Salaried Individuals,monthly net income of Rs 5000 at Metro locations while • Rs 4000 at other locations. • For Self-Employed individuals, Minimum Annual Income of Rs. 42,000/- at all locations.

18. MASS CUSTMISATION WITH RESPECT TO LOAN AMOUNT • ICICI BANK -: Rs 7500/-To Rs 90,000/- • HDFC BANK -:Rs 7000/-To Rs 1,00,000/- • CENTURION BANK -: Rs 8000/- To Rs 1,00,000/- • BANK OF INDIA -:Rs 10,000/- To Rs 1,25,000/- • BANK OF BARODA -: Rs 10,000/- To Rs 1,10,000/-

19. WITH RESPECT TO REPAYMENT OF LOAN • ICICI BANK -: 6 TO 36 MONTHS • HDFC BANK -: 12 TO 48 MONTHS • CENTURION BANK -:12 TO 36 MONTHS • BANK OF INDIA -: 6 YO 72 MONTHS • BANK OF BARODA -: 12 TO 48 MONTHS

20. WITH RESPECT TO PROCESSING FEES • ICICI BANK -: 2.25% ON LOAN AMOUNT • HDFC BANK -: 3% ON LOAN AMOUNT • CENTURION BANK -: 2.75% ON LOAN AMOUNT • BANK OF INDIA -:1.10% ON LOAN AMOUNT • BANK OF BARODA-:1.5% ON LOAN AMOUNT

21. WITH RESPECT TO TIME REQUIRE TO APPROVAL OF LOAN • ICICI BANK -: 3 To 5 Hours, 30 min in case of Spot loan • HDFC BANK -: 48 hours • CENTURION BANK -: 24 hours • BANK OF INDIA -:48 to 72 hours • BANK OF BARODA -: 48 to 72 hours

22. WITH RESPECT TO E.M.I. • ICICI BANK -: • HDFC BANK -: • CENTURION BANK -: • BANK OF INDIA -: • BANK OF BARODA DEPENDS UPON DOWN PAYMENT & DURATION OF LOAN REPAYMENT

23. Thank you THANK YOU